On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice. We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the…
In this Innovation Spotlight, Dow outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with RDM Group demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications…
The European Organisation for Packaging and the Environment (Europen) has published a timeline of the EU’s Packaging and Packaging Waste Regulation requirements, including when they come into force, details of the Articles and recommendations for further guidance on provisions. We’ve taken a deep…
Are bioplastics a viable contribution to the Packaging and Packaging Waste Regulation’s sustainability goals? This edition of the Brief dives deep into the European Commission’s analysis of biobased feedstock in plastic packaging, detailing its current view of the benefits, restrictions, and…
In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour theory in packaging design, which colours consumers are most drawn to and why. We also note the role of cultural contexts in colour association.
In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.
In this edition of the Brief, we take a closer look at what parts of packaging design can impact neurodivergent shoppers, including material feel, sounds, visual clutter and how these qualities might be adapted to make packaging more inclusive.
Competitiveness is a hot topic among policymakers in Europe. In this edition of the Brief, we take a closer look at the challenges to the EU’s industrial independence, and take stock of the current and upcoming measures designed to protect it.
What makes limited-edition packaging so special, and why do companies continue to produce it? How do consumers engage with it, and what are the pros and cons of producing one-off products? These are some of the questions we’ll be exploring in this edition of The Brief.
One year after the Packaging and Packaging Waste Regulation’s entry into force, where does our industry stand? Read on for a recap of the most significant developments over the last twelve months, from official updates to industry-wide action.
In the last year or so, we have seen increased investments in companies producing fibre-based packaging - from Yangi securing €10 million in funding to scale its dry forming technology to Fiberdom receiving €3.5 million for its compostable paperboard material. What are the main drivers behind…
Studies are starting to warn that tea bags may be leaching microplastics into our cups of tea. Should we be concerned, and if so, are we ready to sacrifice their convenience for an alternative solution? Packaging Europe answers it all in this edition of the Brief.
The success or failure of a sustainability-minded packaging design can ultimately hinge on consumer participation, but do they hold impossible expectations? In this edition of the Brief, we delve into the most controversial packaging alterations in recent years, consider why consumers responded so…
In this Brief, we outline the EU’s municipal waste objectives and detail the main findings and recommendations of the report published the European Court of Auditors (ECA), which examines the action taken by the Commission and the member states to achieve the EU’s objectives for municipal waste…
