THE BRIEF

How Trump, tariffs and trade wars are shaping the packaging landscape

Is chemical recycling economically viable? Key findings from new European Commission report

In a rush? Click here to read a short summary of this article Introduction:  This Brief summarizes the European Commission’

Should we recycle plastic bottles into vinyl records?

In a rush? Click here to read a short summary of this article Introduction This edition of the Brief explores

What role is packaging playing at the 2026 World Cup?

In this edition of the Brief we examine the use of packaging throughout this year’s FIFA World Cup, from

How climate change is affecting plastic packaging

In a rush? Click here to read a short summary of this article Introduction In light of the heatwave that

PPWR timeline: the key dates to know

The European Organisation for Packaging and the Environment (Europen) has published a timeline of the EU’s Packaging and Packaging

How the EU Commission plans to regulate biobased feedstock in the PPWR

In a rush? Click here to read a short summary of this report Introduction This edition of the Brief dives

How does colour affect consumers’ perception of packaging?

In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour

Does generational marketing actually work?

Is there a formula for attracting Gen Z consumers through packaging design – or are all attempts doomed to fail? In

How packaging design impacts neurodivergent shoppers

In a rush? Click here to read a short summary of this report Introduction This report looks at how packaging

A deeper dive into the fight for European competitiveness

In a rush? Click here to read a short summary of this article Introduction This report looks at the growing

A closer look at limited-edition packaging

In a rush? Click here to read a short summary of this article Introduction: In this edition of the Brief,