On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice. We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the…
In this Innovation Spotlight, Dow outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with RDM Group demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications…
The European Organisation for Packaging and the Environment (Europen) has published a timeline of the EU’s Packaging and Packaging Waste Regulation requirements, including when they come into force, details of the Articles and recommendations for further guidance on provisions. We’ve taken a deep…
Are bioplastics a viable contribution to the Packaging and Packaging Waste Regulation’s sustainability goals? This edition of the Brief dives deep into the European Commission’s analysis of biobased feedstock in plastic packaging, detailing its current view of the benefits, restrictions, and…
We take a look at some of the most widely talked-about advanced sorting technologies available to meet the demands of the various packaging formats and types, examining the recent advances in the field and the enabling conditions required to scale them to the levels needed to meet regulatory…
In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour theory in packaging design, which colours consumers are most drawn to and why. We also note the role of cultural contexts in colour association.
In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.
In this edition of the Brief, we take a closer look at what parts of packaging design can impact neurodivergent shoppers, including material feel, sounds, visual clutter and how these qualities might be adapted to make packaging more inclusive.
Competitiveness is a hot topic among policymakers in Europe. In this edition of the Brief, we take a closer look at the challenges to the EU’s industrial independence, and take stock of the current and upcoming measures designed to protect it.
How have the top six FMCG signatories of the Ellen MacArthur Global Commitment – The Coca-Cola Company, L’Oreal, Mars, Inc., Nestlé, PepsiCo and Unilever – performed across key metrics and the initiatives they have taken to cut plastic waste and pollution across their portfolios?
What makes limited-edition packaging so special, and why do companies continue to produce it? How do consumers engage with it, and what are the pros and cons of producing one-off products? These are some of the questions we’ll be exploring in this edition of The Brief.
One year after the Packaging and Packaging Waste Regulation’s entry into force, where does our industry stand? Read on for a recap of the most significant developments over the last twelve months, from official updates to industry-wide action.
How far has the packaging industry come in terms of key metrics such as virgin plastic reduction, recyclability and meeting reuse targets? In this report, we examine the annual Ellen MacArthur Foundation Global Commitment Progress Report, which tracks industry-wide progress in these areas.
