Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
How does colour affect consumers’ perception of packaging?
In this edition of the Brief, we look at how different colours are utilized in packaging, the role of colour
Using data to restore consumer trust in ‘climate-friendly’ labeled products
Scrutiny over greenwashing is intensifying, and the companies that don’t get it right now face legal repercussions in the
Greiner Packaging and Holy develop syrup bottle with integrated dosing system
Greiner Packaging has unveiled a syrup bottle with an integrated dosing system in collaboration with drinks brand Holy, designed to
Hunter Luxury and Jack Daniel’s reveal limited edition Formula 1 bottle packaging
Hunter Luxury has partnered with Jack Daniel’s to develop the Halo MK1 Limited Edition pack, built for collectors and
Why convenience is crucial for deposit return scheme success
Most consumers say they want to support recycling efforts, but what happens when participation doesn’t match intention? Marius Fraurud,
Circular&Co and The British Library team up for returnable cup scheme
Circular&Co has partnered with The British Library to implement Tap&Reuse, a zero-deposit system designed to
Closed-loop system for 100% recycled plastic reusable cups to be implemented at Eurovision
Borouge International (formerly Borealis), OMV, Greiner Packaging and event supplier Altstoff Recycling Austria (ARA) have teamed up to create a
Aptar Closures launches inverted lidless dispensing solutions
Aptar Closures has introduced a new range of inverted lidless dispensing closures for the beauty and personal care markets. The
Little Dish pack re-designed in interactive format
Branding agency Derek and Eric has partnered with illustrator Joe Whale (also known as Doodle Boy) to re-design Little
Does generational marketing actually work?
Is there a formula for attracting Gen Z consumers through packaging design – or are all attempts doomed to fail? In
Up to 432,000 hydration gels could be binned during London Marathon, Business Waste says
With approximately 60,000 runners set to take part in the London Marathon this weekend, packaging waste experts at Business
Why did Chupa Chups launch an ‘impossible-to-open’ lollipop pack?
Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg