Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
Campari Group reveals portable Aperol Spritz format
Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including
Iconic Packs – the evolution of McDonald’s packaging
In this edition of our Iconic Packs series we examine the history of McDonald’s packaging, from the launch of
Refillable cosmetic pack with one-handed ‘thumb-swipe’ closure revealed
Yonwoo presents Acto, a cosmetic pack with a thumb-swipe opening for convenient, one-handed dispensing – and a refill mechanism
Modern Milkman introduces home-compostable bread bag
British company Modern Milkman claims it has become ‘the first company in the UK’ to introduce Treetop Biopak’s home-
Refillable laundry detergent dispenser tackles waste through 'self-care ritual'
Ripl Efek’s refillable laundry detergent dispenser – comprising a stainless-steel vessel and an aluminium refill canister – is designed to
Novelis and Infinitum extend aluminium can recycling partnership in Norway
Novelis has extended its partnership with Infinitum, Norway’s deposit return system for beverage containers. The agreement aims to ensure
Amcor unveils lightweighted closure for sauce bottles
Amcor has introduced a new 55 mm closure targeting applications such as mayonnaise, ketchup and sweet sauces, said to be
One million Taco Bell sauce packets collected through US recycling programme
TerraCycle and Taco Bell claim that over five years, one million sauce packets and single-serve containers have been collected
Homethings utilizes Kelpi’s seaweed-derived coatings for refill sachets
Cleaning brand Homethings has revealed it is utilizing Kelpi’s seaweed-based coatings for the next generation of its refill
Portugal kicks off national Deposit Return Scheme for drinks packaging
Today, Portugal is launching its national Deposit Return System (DRS) for ready-to-drink beverage packaging – introducing over 3,000
Demand alone will not bolster future packaging and paper market, McKinsey says
A new analysis released by McKinsey & Company (McKinsey) claims that high demand alone will not bolster performance for the
How packaging design impacts neurodivergent shoppers
In a rush? Click here to read a short summary of this report Introduction This report looks at how packaging