Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
FIFA permits single-use bottles in World Cup stadiums after reuse ban backlash
After facing backlash for its ban on reusable bottles at World Cup stadiums, FIFA has amended its guidelines to allow
Light-shielding paper pillow packs hide rare trading cards before opening
Toppan has designed its recyclable, paper-based pillow packaging to achieve a 98% light-shielding rate for trading card packets,
PR3 alliance unveils global reusable packaging symbol
PR3: The Global Alliance to Advance Reuse has revealed a new global symbol designed to identify reusable packaging and reuse
FIFA bans reusable bottles from stadiums during World Cup matches
FIFA has made a last-minute decision to ban reusable bottles in stadiums during the World Cup 2026, sparking debate
Colour-changing Pepsi cans offer football fans the chance to win prizes
PepsiCo has kicked off a football-themed brand campaign with limited-edition thermochromic cans that change colour at the ‘optimal’
Jus-Rol unveils refreshed packaging design
Ireland and the UK’s best-selling pastry dough brand, Jus-Rol, has unveiled a new visual identity for its
Prism reveals fully recyclable sleeve solution for kefir drinks
Prism eLogistics has unveiled a fully recyclable sleeve for kefir brand Bio&Me, said to be the ‘first of
Mondi introduces wet wipe packaging with 35% PCR content
Mondi has launched its re/loop FlowWrap solution for wet wipe packaging, containing 35% post-consumer recycled (PCR) content and
On-pack icons help Albert Heijn shoppers avoid food waste and extend shelf life
Over 50% of Albert Heijn’s own-brand packaging now displays a ‘look, smell, taste’ or hand icon to differentiate
Coca-Cola’s peel-back labels reveal FIFA World Cup stickers for football fans
Coca-Cola North America and Panini America are celebrating the FIFA World Cup 2026 with peel-back labels revealing collectable
Duni Group to provide plastic-free cups and composting solution at Swedish cycling event
Duni Group is due to provide plastic-free paper beverage cups for this year’s Vätternrundan cycling event, due to
New European Reuse Alliance reveals Reuse Champions winners
The New European Reuse Alliance (New ERA) has announced the first recipients of its Reuse Champions Award, a new annual