Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
Recycled cans at FIFA World Cup worth around £28.5 million, says WRAP
The Waste and Resources Action Programme (WRAP) states that the UK will consume an estimated 2 billion canned drinks during
Carrefour sets out plan to avoid 5,000 tons of plastic and lower product prices
Carrefour plans to eliminate 5,000 tons of plastic from its packaging by removing excess material, introducing paper-based and
Tesco promotes health during World Cup with football-themed lettuce wrapper
Tesco has repackaged its iceberg lettuces in a football-themed design to celebrate the FIFA World Cup 2026 – a move
KFC to refresh branding across UK and Ireland
KFC has unveiled re-designed branding for its UK and Ireland markets accompanying its new Tenders and sauce options, aiming
Leading tuna company swaps cans for paper cartons
Tetra Pak has joined forces with Spanish seafood producer Jealsa to launch the industry’s first carton packaging for shelf
DS Smith creates 100% recyclable pack for tree gifting company
DS Smith has developed new 100% recyclable, fibre-based corrugated cardboard packaging for Geefeenboompje.nl’s range of tree gift
Diving deeper into the EU's latest guidance on the PPWR
On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation
New Coca-Cola cans offer football fans the chance to win a World Cup ball
Coca-Cola Canada is selling limited-edition cans inspired by the FIFA World Cup 2026, through which football fans can
Survey casts light on consumer expectations and misconceptions of packaging
A survey led by the German Packaging Institute reveals widespread consumer expectations for recyclable packaging, the value they place on
A guide to packaging at the 2026 FIFA World Cup
The 2026 FIFA World Cup officially begins today, and – as with every major event – the packaging industry is set to
Lavazza introduces capsule-free coffee tabs to American market
Lavazza North America has brought Tablì – a single-serve coffee tab with no capsule, individual wrapping or coating – to consumers
Moulded fibre packaging manufactured from non-wood biomass like fallen leaves
Z1RO is converting fallen leaves, hemp hurds and other non-wood biomass into moulded fibre packaging – aiming to combine functional