Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
Shelf-scanning, AI-powered robots hit supermarket aisles to mixed reviews
Supermarkets such as SPAR Austria, Kroger, Carrefour and Tesco are introducing a shelf-scanning robot from Simbe Robotics to keep
Jones Soda and Crayola team up on limited-edition six pack
Jones Soda has collaborated with Crayola for a limited-edition 6 pack launching during the back-to-school summer season,
‘Pocket-sized’ reusable coffee cup lid to tackle plastic waste on the go
Made from recycled plastic and tasteless food-grade silicone, Lydy is a reusable lid intended for use with on-the-
Limited-edition Nature Valley packaging encourages visits to national parks
Nature Valley has revealed commemorative packaging and merchandise kits inspired by national parks in the United States, hoping to encourage
Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes
Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, intended to
What role is packaging playing at the 2026 World Cup?
In this edition of the Brief we examine the use of packaging throughout this year’s FIFA World Cup, from
Wonder and Zipline to deliver food in original takeaway packaging via drone
Wonder and Zipline are joining forces to deliver takeaway meals, in their original packaging, via drone – bringing the technology to
Reverse vending machines for plastic water bottles piloted at Wimbledon
Danone, Exchange for Change, and the All England Lawn Tennis Club piloted reverse vending machines for evian water bottles at
Start-up expands digital return platform to German retailers
German start-up Reo has expanded its digital return platform – which integrates existing cosmetic and personal care packaging into circular
Tablet dispenser releases exact dose with one tilt for simple, accessible use
The ONE tablet dispenser, developed by Sergei Ivanov, is designed to release exact doses with a single tilt – removing barriers
Is Heineken and Heinz’s beer and ketchup six-pack inspired or impractical?
Heineken and Heinz are catering to World Cup celebrations with a six-pack containing five beer bottles and one ketchup
Sabert’s recyclable, home-compostable paper cutlery improves ergonomics
Sabert Corporation Europe’s latest fibre-based cutlery range is certified compostable, designed for recyclability, and believed to improve durability