Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
San Pellegrino adds thought-provoking questions to bottle labels
San Pellegrino has introduced new labels for its sparkling water bottles, featuring thought-provoking questions aiming to spark interesting conversations
STI Group combines transit packaging and product presentation with new tray
STI Group has revealed its Gravity-Feed Tray, designed to combine logistics, product protection and POS presentation within a single
Altopack reveals resealable zip pack for spaghetti
Altopack has introduced a new resealable zip pack for spaghetti allowing consumers to reseal the pack after each use, preserving
Kocktail launches innovative new premium ready-to-drink format
Kocktail, an award-winning small-batch cocktail brand, has launched Kocktail Glass – a new addition to its ready-to-drink
Dunn’s River seasoning products debut new look
Grace Foods, a major supplier of Caribbean food and drink products, has launched a new pack design for its Dunn’
Coors Light introduces limited-edition extended can
Coors Light has announced a limited-edition ‘Tallerboy’ extended can, featuring an elongated name and said to hold and chill
How BuzzBallz should improve the recyclability of its packaging
How could BuzzBallz, a rising star in pre-mixed cocktails, redesign its packaging for improved recyclability – and how should local
Is Coca-Cola’s refreshed packaging a success or a mistake?
The Coca-Cola Company’s recent brand refresh has sparked widespread debate for its perceived similarities to cigarette packaging, ‘indistinguishable’
Aptar Closures introduces linerless, hot-fill capable sport cap
Aptar Closures has revealed its Harmonic liner-less flip-top sport cap for hot-fill beverage applications, aiming to help
Dermalogica uses Aptar’s auto-loading dosing dropper for skincare serum
Skincare brand Dermalogica has adopted Aptar Group’s auto-loading dosing dropper – a packaging design that targets precise dispensing, clean
Coca-Cola unveils visual rebrand for consistency across packaging
The Coca-Cola Company has reimagined its bottles and cans to improve its brand consistency and tap into its ‘iconic
How to advance the PACK Act for consistent on-pack labelling claims
An upcoming hearing on the Packaging and Claims Knowledge (PACK) Act could establish consistent standards for recyclable, compostable, and reusable