Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
Child-resistant packaging for nicotine pouches avoids costly redesigns
Chemular has launched a patent-pending, child-resistant packaging format for nicotine pouches, intended to help brands avoid complete design
The RTD pack that is made to be kept
Kocktail recently launched an innovative new pack featuring a peel-off metal lid that reveals a ready-to-drink cocktail
EU Commission misses deadline to harmonize PPWR’s labelling requirements
The European Commission has missed its self-imposed deadline to harmonize the Packaging and Packaging Waste Regulation’s labelling requirements
Sun-Maid’s Pokémon cartons promote raisins as healthy back-to-school snack
Sun-Maid Growers of California and The Pokémon Company International have launched limited-edition six-pack cartons of raisins – set
Boots and Jo Malone launch partnership with limited-edition bag charm pack
Jo Malone has partnered with Boots to launch a new fragrance that comes with a complimentary “Sea Monster” cologne holder
Natural cork packaging for chocolate serves as container and keepsake
Dulicy has developed chocolate packaging made from natural Portuguese cork, intended as long-lasting souvenirs that tourists can reuse, recycle
Everything you need to know about the EU’s upcoming environmental claim law
The European Commission has published an FAQ document for the Directive on Empowering Consumers for the Green Transition, clarifying the
Closed Loop Center report highlights impact of design on US consumer behaviour
A new report published by the Closed Loop Center for the Circular Economy sets out a practical framework aiming to
The inside story of Pepsi’s new colour-changing can
A new limited-edition can from PepsiCo uses thermochromic ink to change colour at the ‘optimal’ drinking temperature. Vinicius Sales,
Warburtons unveils new packaging re-design for 150th anniversary
Warburtons has redesigned its packaging to mark its 150th anniversary, developed in partnership with brand design agency Taxi Studio and
Heinz launches first-ever customisable ketchup lid
Heinz has launched a customisable ketchup lid that allows consumers to dispense their ideal amount of sauce onto their food
A look at Telefónica Germany ‘s new SIOC home router packaging
The pack, made from FSC-certified cartonboard, is set up as a ready-to-ship solution, and reportedly increases container