Retail performance
Leveraging the power of smart packaging
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital
Reducing the pain of e-commerce returns
Gavin Mounce, e-commerce design manager at DS Smith, explores the different types of returns, why they often are such
What does 2021 hold for supply chains?
2020 has been an extremely turbulent year, with the public, businesses and the supply chains that serve them feeling the
Bringing Dia de los Muertos to life with augmented reality
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and
A virtual look at smart packaging
In recent years, Packaging Europe has been a regular visitor at AIPIA’s (Active & Intelligent Packaging Industry Association) congresses
2020 Pentawards winners announced - celebrating the power of design
Sustainable luxury takes centre stage at his year's Pentawards with Air Co's packaging for "first
Smurfit Kappa, Sealed Air, and Macfarlane join forces with UPS on e-commerce alcohol packaging
Smurfit Kappa, Sealed Air, and Macfarlane Packaging have partnered with global logistics expert UPS to launch a new range of
Bostik launches new range of engineering adhesives for high-end packaging
Bostik has launched Born2Bond, a new range of innovative engineering adhesives designed for “by-the-dot” bonding in the high-
The Reuse Revolution Part 2: MIWA
"It's about making consumers part of the journey." (Mirek Lizec , MIWA) Last time we looked at
Tackling the e-commerce challenge
E-commerce sales have seen impressive growth in recent years, and the trajectory is set to increase even further. With
COVID-19 and packaging: Survey results
Packaging Europe has collated views from across the value chain on the current challenges and wider implications of the COVID-