On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice. We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the…
In this Innovation Spotlight, Dow outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with RDM Group demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications…
Elin Li, Business Development Manager at Holmen Iggesund, shares her insights into how packaging can help with a successful omnichannel strategy with Elisabeth Skoda.
Colours that stand out on the shelf and also in an e-commerce context can make a real difference in how well a pack performs. But how can this be achieved?
What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of consumer behaviour, and zoom in on the "missing element" - implicit motivation.
How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand & Packaging Design Association (epda-design.com) to get his take on the role packaging can play.
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital platform to engage consumers.
Gavin Mounce, e-commerce design manager at DS Smith, explores the different types of returns, why they often are such a problem for e-commerce retailers, and what companies can do to tackle them.
Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday on November 2nd.
As COVID-19 is changing the way all of us live our lives, Elisabeth Skoda talks to James Harmer, planning & innovation strategy leader at Cambridge Design Partnership about changing perceptions of consumer packaged goods.
Smurfit Kappa, Sealed Air, and Macfarlane Packaging have partnered with UPS to launch a new range of packaging designed for shipping individual bottles of spirits and wine.
