Design

1078 articles (Page 63)
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Robot Food rebrands Wagg

Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats

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The Retail Age of the Aged

Steve Lister, head of retail performance at Konica Minolta Marketing Services explores how simple changes in packaging and retail environments can make shopping a better experience for older customers.

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