Design
The Rapid Interview with Brown&co: "We must do all we can to work ethically"
Dave Brown, co-founder and 2D design director, Brown&co, is a creative entrepreneur with more than 30 years’
From fibre lids to lidless McFlurrys: McDonald’s launches ‘Better M’ platform
On Thursday, McDonald’s announced a programme the company says aims to remove and minimise plastic and improve recyclability in
Packaging designs for influencers
Aiming to provide a solution in line with the marketing dynamics of young brands, Diam Pack has launched a collection
Absolut Vodka works with Ardagh Group to release recycled version of “iconic” bottle
With their latest limited-edition bottle, Absolut Vodka seeks to highlight the need to recycle and reuse our existing resources.
Unilever reveals naturally inspired packaging for its AXE ‘Wild’ range
Tapping into the growing trend of naturally inspired products, Unilever’s AXE brand team has collaborated with global strategic design
SIG launches combistyle: a uniquely shaped carton pack
SIG continues to address consumers’ ever-changing needs with the launch of its unique combistyle carton pack. Featuring a distinctively
Anthem design integrated 2D & 3D solution to support natural pet behaviours
Anthem’s Amsterdam and Brussels team have released an innovative packaging design concept for cat snacks. Charmingly named ‘Snibbles’, the
Combining Japanese and British/European style
Adrian Whitefoord, founder and partner at Pemberton & Whitfoord, explores how British retail style was introduced to Japan using the
Beyond the box – the future of packaging
Boxes that vanish, electrics that turn cases into power sources for iPads and shape changing materials are just some of
A game-changer for digital print?
As the digitally printed packaging market hesitates to go fully mainstream, a potentially disruptive option for market entry has been
Out of the comfort zone
Last autumn Smurfit Kappa launched its bold and open-ended Better Planet Packaging initiative. Tim Sykes met Arco Berkenbosch (VP
Tokyo Z1 targets UK consumer with modern twist on Japanese calligraphy design
Pemberton & Whitefoord (P&W), a London-based design consultancy with over 30 years of experience as packaging design