Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
McDonald’s Happy Meal box becomes canvas to ‘draw how you feel’
McDonald’s and BBC Children in Need have debuted blank Happy Meal boxes to encourage children to express their emotions
Circular concept features refillable jar, grape-based design, and NFC chip
As part of an ongoing pilot project, Lumson, Krill Design, and researchers from the Politecnico di Milano have revealed a
McDonald’s Japan scraps paper straws
McDonald’s Japan has replaced its controversial paper straws with ‘strawless’ lids made from recycled PET, but consumers are still
Coca-Cola replaces shrink wrap with DS Smith’s corrugated multipack handle
Coca-Cola HBC Austria, DS Smith, and Krones have jointly developed a recyclable, corrugated handle for soft drink multipacks – a
How to make Halloween more sustainable
In a rush? Click here to read a short summary of this report Introduction This report looks at how Halloween’
Royal Unibrew and Faerch’s recyclable cups achieve 97% return rate at Danish festival
Royal Unibrew and Faerch have collaborated on cups made from recycled PET, processed back into food-grade material after use
InfinityGift seeks to deliver interactive packaging experience with puzzle design
InfinityGift is a patented experimental packaging concept aiming to deliver an ‘interactive, collectible experience’ that improves brand connections with the
Coop Denmark eliminates six million screw caps annually with Elopak cartons
Elopak has revealed that Coop Denmark will be packaging its own brand yoghurt and Ymer sour milk products in the
Sustainability Awards 2025 Finalist Interview: UPM and Orkla Suomi’s paper chocolate packaging
As part of our Finalist Interview series ahead of the Sustainability Awards, we spoke to UPM about its paper chocolate
Paper Cadbury tubs hit Tesco shelves as Mondelēz and DS Smith team up
Mondelēz International and DS Smith plan to trial paper tubs for Cadbury Heroes chocolates at Tesco – a move hoped to
How Rare Beauty’s disability-led approach rethinks cosmetics packaging
Accessible packaging design has hit the deadlines after actress Selena Gomez revealed that her own disability has influenced the size,
Sustainability Awards 2025 Finalist Interview: Pack2Earth’s low-CO2 biobased materials
In the lead up to the Sustainability Awards next month, we spoke to finalist Pack2Earth about its biobased materials for