Consumer Experience

1160 articles (Page 16)
Wander-Bruijel
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Unlocking the brand in your hand

Lots of marketers obsess over massive activations and campaigns, but the biggest impact most brands can have on consumers happens on a few square centimetres of cardboard or plastic. In this article, Born Ugly’s CSO Wander Bruijel argues that packaging is the true frontline in the fight for…

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