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Edible packaging, which can be eaten along with its contents, is being hailed as a potential solution to the packaging waste crisis. Can it live up to the hype?
Introduction
This report explores the evolving field of edible packaging, highlighting its potential to address the urgent problem of plastic pollution.
Key Takeaways
Conclusion
Edible packaging holds significant promise as part of a broader solution to the plastic waste crisis, blending sustainability with novel consumer experiences. However, substantial technical, economic, and perceptual challenges remain before it can scale beyond niche markets. Continued innovation, strategic partnerships, and savvy marketing will be crucial to unlock its potential.
The concept of edible packaging is not a new one, even if we only consider that an ice-cream cone is a form of packaging. But in fact the use of edible materials for food preservation actually goes all the way back to the ancient Sumerians in Mesopotamia.
The difference is, we now face a severe plastic pollution challenge the likes of which the ancients could not have comprehended – and modern problems naturally call for modern solutions.
Yet when it comes to modern edible packaging technologies that focus on the development of advanced materials, it’s fair to say they have generally been viewed as a ‘novelty’ than a serious solution to today’s packaging waste problem.
As we will see, there have been many interesting trials over the years – often more in the area of ‘demonstrations’ of what’s possible such as design studio PriestmanGoode’s edible airplane meal tray – yet none have reached mass-market production levels.
But is the narrative changing – or is there a likelihood of this in the near future? Reports do suggest there is sustained interest. According to BCC Research, the global market for edible packaging is expected to grow from $1.1 billion in 2024 to $1.5 billion by 2029 at a compound annual growth rate (CAGR) of 5.6% from 2024 through 2029.
Furthermore, a Research and Markets report finds that North America is currently leading the way in the edible packaging market, accounting for 38.2% in 2024, “due to its advanced food and packaging industries, coupled with strong consumer demand for sustainable and biodegradable packaging solutions.”
Elsewhere, the report predicts that the Asia-Pacific region will see the fastest growth (with a CAGR of 7.1%) during the period 2024-2030.
If we are looking at market drivers for the expected growth in this market, we might cite the increasing consumer awareness/demand for what are perceived as more sustainable packaging solutions, coupled with ongoing concern regarding plastic pollution.
Why might edible packaging be seen as a panacea to these issues? There are various potential benefits, which include, briefly:

Applications and materials
Moving on from the general picture to look in more detail at the work being done in this field, it’s worth noting that at present, according to the above-mentioned Research & Markets report, Food & Beverages is the leading end-use sector.
Carol Culhane, President of International Food Focus Ltd, elucidates on what she sees as the most viable applications. “If the purpose of food packaging is to protect the food from contamination and disintegration from point of manufacture to point of consumption, then edible packaging itself must be protected by an outer layer of effective inedible packaging. Most likely, applications of edible food packaging are multiple single-serve containers packaged within an outer protective packaging.
“Researchers and food industry experts all agree that edible packaging will require an outer layer, just like ice cream cones are wrapped in paper and sold in a box. Those outer materials could also be made from compostable or sustainable materials.”
The Ellen MacArthur Foundation tells us that, perhaps fortuitously for this emergent niche, it is the food-related items that are the least likely to be recycled – i.e. sachets, wrappers, and coffee cup lids – that could most feasibly be made from edible or compostable materials. Another strong potential application is wraps for fast food and fresh goods.
Varieties of edible food packaging fall broadly into three categories: products that are a ‘part of the food’, like ice cream cones; films and coatings on items like fruits, which help preserve the food but are not particularly noticeable as packaging; and more novel innovations that can resemble standard paper or plastics, even mimicking some of their properties, but are still edible.
Raw materials most often used in edible packaging include:
The Research and Markets report states that plant based edible packaging, such as starch, cellulose, and seaweed, is currently leading the way, with an estimated share of 73.7% in 2024.
In Carol Culhane’s opinion, “the most viable raw materials are rice and corn, which can be formulated into firstly flexible, and then crispy layers enveloping the food to be contained.”

Case studies from recent years
Here we present just some of the most common formats for edible packaging and real-world examples we have seen on the market over the past few years – some more successful than others.
Edible wraps
Edible containers/pouches
Edible films
Edible coatings
Edible straws and cutlery
Early-stage research areas

Challenges to scaling edible packaging
However, now we come to the inevitable ‘Yes, but…’ section of the article: because of course, to get to a point where these potential net benefits are realized through scale there are a number of substantial challenges around edible packaging to address. Readers will probably have noticed, for example, that the majority of the examples we have given above span a period of several years and none are mass-produced as yet.
One of the main purposes of food packages is to prevent waste. To do this, they need sufficient barrier properties to withstand moisture, temperature fluctuations, UV exposure, tampering and any other environmental factors – all while meeting stringent food safety standards and gaining regulatory approval. The small number of edible packs we have seen on the market thus far are still very limited in their application and more complex products such as liquids or fresh goods remain a problem to be addressed.
“Food manufacturers will never compromise food safety solely for the sake of environmental concerns,” says Carol Culhane. “Edible packaging is, by definition, biodegradable, as it needs to be metabolized by one or more digestive enzymes. Thus, edible packaging is susceptible to one or more of the aforementioned purposes of food packaging. Accordingly, the most effective applications would be single-serve edible packaging containers within an outer protective layer. Examples which come to mind are single-serve portions of cookies, granola bars or cheese. I have not seen much research and development in this application.”
Just as crucially, the industry is undoubtedly a long way from being capable of producing edible packaging at scale and at a competitive cost, compared to fossil-based materials. This may be down to availability of feedstocks, the sheer cost of engineering these complex materials or dearth of necessary manufacturing infrastructure, among other things.
Significantly in this regard, Notpla has recently developed a partnership with equipment specialists Handtmann through which it has developed ‘next-generation machines capable of producing millions of Oohos daily’. According to the company, it is now ‘ready to produce single-use plastic at scale’.
Then there is the question of consumer acceptance. If you ask the average person whether they would eat an ice cream cone, they’d probably say yes, of course, in most cases. An edible wrap …quite possibly (this packaging reporter is not a fussy eater but not everyone can say the same). A bottle? This is maybe starting to test consumer capacity for gastronomic novelty.
The point is, eating the very products that pack your food – as opposed to merely holding it – is still a new concept and most of us take time to embrace the new. So aside from researchers developing the necessary functionality, savvy marketing is also going to be key to making it appealing.
Furthermore, it is not even at all clear that edible packaging – despite its biodegradability – is automatically the most sustainable option as yet. In order for this to be the case, manufacturers would have to prove that the natural resources they use do not compete with food sources or have any other environmental impact as a result of their depletion.
And of course, as with any pack, we must look at the total carbon footprint right from inception – not just what happens at end of life, crucial though it is to do something about the volumes of nonbiodegradable packaging polluting our earth.

Is mass-market edible packaging really possible?
Despite the challenges, edible packaging is an intriguing area of development and there have been some promising solutions from startups across the world. But can the industry truly move this form of packaging beyond the ‘concept’ or the ‘niche’ stage, given that there are still such a relatively low number of examples on the market and research more often than not does not translate to commercialization?
Unsurprisingly, most (myself included) would argue that edible packaging is still nowhere close to replacing plastics as the dominant material of choice. According to Carol Culhane, we are still far from ‘there’: “I first heard of rice-based edible packaging in the 1970s, in undergrad studies. While there remains interest in applications, 50 years on the impracticality and vulnerability of edible packaging limits its widespread use. The concept of edible packaging remains very much that – a concept.”
Even one of the more well-known examples like the above-mentioned Gousto-Xampla partnership has not moved fully beyond the trial phase to full implementation. And edible packaging producers themselves do not necessarily believe they can entirely duplicate the virtues of plastics – rather, the ambition is to enable a significant reduction in its use where edibles are possible.
As a more constructive final takeaway for those interested in joining this field, Carol Culhane offers an outline of the main steps companies can take it they want to work on creating successful edible pack:
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