The truth in the tagline of your packaging - Marketing sustainability in a regulated world

Overview

Environmental claims are under growing regulatory scrutiny. Statements about recyclability, carbon footprint, circularity, and sustainability must now meet strict legal and evidence-based standards. Across the plastics value chain, unclear or unsubstantiated claims can create legal, commercial, and reputational risk. In this webinar, specialists from Polychim, a polypropylene producer supplying plastic packaging converters, will explain what the latest rules on greenwashing and environmental marketing mean in practice. 

Watch on demand

This session will cover:

1. Current regulatory landscape and how authorities define misleading or non-compliant green claims.
2. Through practical examples, attendees will see why common terms such as “recyclable,” “circular,” or “eco-friendly” can be problematic without the right conditions and proof. 
3. Speakers will focus on implications for polypropylene and plastic packaging, clarifying how responsibilities are shared along the value chain.
4. The importance of robust data, testing, and substantiation will be highlighted, along with how suppliers can support converters with transparent information. 
5. Participants will gain practical guidance to use precise, defensible language, align technical and marketing teams, and communicate environmental performance with greater confidence and compliance.

Watch on demand