Smurfit Kappa

106 articles (Page 6)
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Out of the comfort zone

Last autumn Smurfit Kappa launched its bold and open-ended Better Planet Packaging initiative. Tim Sykes met Arco Berkenbosch at Smurfit Kappa’s Global Experience Centre at Schiphol to find out how the sustainability brief looks one year on

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On the Need for a Fundamental E-Think

Smurfit Kappa’s Gérard van den Boogaard discusses the mind-boggling array of variables presented by e-commerce, overturning almost all of the suppositions that have served logistics and tertiary packaging well until now.

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Clear Sight

Digital channels are all the rage in marketing, but in the CPG industry, POS materials remain as important as ever. Libby White spoke to Daragh Wall, Smurfit Kappa’s European Display Director and Sanja Čićkarić, EyeSee’s Account & Insights Director.

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