On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice. We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the…
In this Innovation Spotlight, Dow outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with RDM Group demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications…
DENSO, which is part of the Toyota Group, has developed a new QR Code. The rectangular Micro QR Code, or rMQR Code for short, can be printed in long, narrow spaces.
Byredo, a fragrance and makeup brand founded by Ben Gorham, has joined forces with RTFKT, the Nike-owned digital fashion startup, on a beauty-meets-Web3 launch.
Earlier this year, AIPIA (the Active and Intelligent Packaging Industry Association) and Packaging Europe entered a strategic partnership, with the aim to accelerate the uptake of smart packaging innovation. A few months into the collaboration, Elisabeth Skoda catches up with Eef de Ferrante,…
One of the biggest challenges brands face is keeping up with innovation and in the new digital world where consumers increasingly rely on smartphones, brands must innovate smart, connected packaging as well, according to IPwe, a new AIPIA member which offers a global innovation platform for…
In our latest comment piece, Andrew Manly, AIPIA’s communications director, looks into one of the biggest issues for companies that are considering using smart packaging: cost vs value.
Digimarc Corporation, a leading AIPIA member which created Digimarc watermarks, next-generation digital identification and detection-based solutions, recently announced the launch of its Digimarc® Brand Integrity digital solution, which gives brands and their customers more sophisticated and…
Counterfeit or substandard medicines adversely affect the health of millions of people and cost an estimated $200 billion annually. Their burden is greatest in developing countries, where the World Health Organization estimates that one in ten medical products are fake.
The ‘use-by’ and ‘best-by’ dates printed on milk containers may soon become a thing of the past, giving way to more accurate and informative QR codes, says a report published recently by Cornell University in the USA.
Avery Dennison has added to its portfolio of dual-frequency RFID inlays with the new AD Slim DF EM4425 tag designed for logistical, medical, and industrial applications.
Pernod Ricard is set to roll out a digital label system across its wine and spirits brands with QR codes that consumers can scan with their smartphones to access information on ingredients, nutritional values, and responsible alcohol consumption.
In the future, when ordering a shot of whiskey, the customer might ask the bartender to remove an edible fluorescent silk tag that could be found floating inside, even though it is safe to consume. This little silk tag, with a QR code, is a security measure that could reveal if the whiskey is fake…
