On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice. We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the…
In this Innovation Spotlight, Dow outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with RDM Group demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications…
In 2024, the EU decreed that environmental claims must be substantiated by factual evidence, with harsh penalties for non-compliance. But, given uneven implementation across member states and the pausing of stricter EU-wide reforms, what is the best way for businesses to manage this risk? Matteo…
Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Design agency BBH London tells us more about the campaign – and what it reveals about the effect social media has on how consumers interact with…
Apple reports that 30% of all material across its shipped products came from recycled content in 2025, and claims to have successfully removed all plastics from its packaging in favour of fibre-based alternatives.
Why is the current situation in the Middle East having such a major impact on the price of plastics, why are different regions being affected in different ways, and what happens if the situation escalates? Markets reporter Sam Lovatt, senior analyst Helen McGeough and the ICIS Analytics team…
Matteo Squeo, founder of The Green Clause and member of the Permanent Delegation of the Court of Justice, the General Court and the EFTA Court, examines the EU’s new PPWR guidance in detail and explores its shortcomings.
In this edition of the Brief, we take a closer look at what parts of packaging design can impact neurodivergent shoppers, including material feel, sounds, visual clutter and how these qualities might be adapted to make packaging more inclusive.
Registration has opened for this year’s Sustainable Packaging Summit, taking place on the 10th-12th November at Jaarbeurs Utrecht, bringing together 1,000 packaging professionals across panels, workshops and keynotes, headlined by former Unilever chief executive Paul Polman and PepsiCo’s Archana…
The European Commission has published a guidance document providing further clarity around the requirements of the Packaging and Packaging Waste Regulation, including exempted packaging formats, compostable packaging guidelines, rules around empty space and minimization, and much more.
Competitiveness is a hot topic among policymakers in Europe. In this edition of the Brief, we take a closer look at the challenges to the EU’s industrial independence, and take stock of the current and upcoming measures designed to protect it.
As Graham Houlder passes the CEFLEX baton to a new leadership team, and prepares to take well earned extended holiday, we reflect on the journey of the European value chain consortium building a circular economy in flexibles to date, lessons learned on collaboration, and the agenda priorities for…
Unilever’s new Persil and Comfort Smart Series detergents are intended for auto-dose washing machines from Samsung. How does the product packaging fit into this growing market, and does it align with Unilever’s ongoing sustainability goals? Packaging Europe attended a media panel and spoke with…
