Design
New bottle and brand platform for No.3 gin
No.3, a London Dry Gin, unveils a new, sophisticated expression of its bottle, as part of a wider campaign
Creating a laser marked wood look
Consumers today value creative packaging design. Particularly in the world of the cosmetics industry and also in food packaging, not
How the art of drinks packaging is set to change for brands as NOLO grows
Leyton Hardwick, founder and creative director at Drink Works, explores the growing trend of NOLO (no and low alcohol), and
Elmwood creates new brand identity for Stirrd brand
Stirrd, a premium online confectionery brand from The Serious Sweet Company, has launched with a brand proposition and identity created
Sustainable Design Series 2 – Minus Water
Global creative agency Anthem Worldwide’s Benelux team are passionate about the role of design in creating more sustainable packaging
Elevating the customer experience with personalized packaging
In today’s shopping trends, customers, particularly millennials, are looking for not only the product but also the personal connection
Visualising Taste and Texture on a Pack
Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given a new brand and
How Pace and Politics are Influencing Colour Trends
In just a decade the biggest driver of colour trends for branding and packaging has moved from fashion to social
On Second Thoughts... Digital market research tools can kill your brand’s opportunities
Marcel Verhaaf (creative director at Anthem Benelux) considers the risks of judging physical design using digital imagery. Your first thought
PB Creative gives Pure Leaf a brand refresh ahead of relaunch
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London
Development of an International Tool for the Circular Design of Packaging
During WPO week in Prague (May 13-17), Circular Economy was one of the hot topics in many discussions. From