Design
PB Creative reinvents AXE fragrance platform for a new generation
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’
Kraft Heinz launches new premium cordial range with PB Creative
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks
What does COVID-19 mean for e-commerce packaging design?
The rise in e-commerce food and grocery sales means that packaging must adapt to withstand increased transportation, bolster hygiene
Jägermeister launches #savethenight limited edition bottle design
For the first time in its history, Jägermeister will change the front label of its iconic bottle across countries and
Methodology for plastic packaging recyclability assessment published by RecyClass
The Brussels-based RecyClass initiative has unveiled a new "Recyclability Methodology" to give insights into the methods used
LYNX Africa celebrates 25 years with limited edition design
Unilever's Lynx is celebrating the 25th anniversary of its longest-running fragrance, Africa, with a new limited edition
Design Partners on keeping momentum
Libby Munford caught up with Raymond Crosbie, business development director at Design Partners, product design and innovation agency, to see
Making packaging feel good
Textured coating solutions are increasingly enabling new dimensions in packaging design – and in turn, opening a world of branding possibilities.
DS Smith launches new circular design principles
DS Smith is launching its brand-new circular design principles, as it reveals new research that claims to identify a
PB Creative partners with Rum start up Rumbustian
Award winning brand design agency PB Creative, has partnered with Sussex rum producer Rumbustian, to redesign their range of rums
The comforting art of the perfect Easter egg packaging
Dr. Jennifer Simon, Semiotician at Sign Salad, explores the vital role packaging can play even, or especially in challenging times.
Easy access: the need to design inclusive packaging
Packaging must be robust, tamper-proof and leak-free, but, as the global population continues to age, it must also