Design
Designing packaging for the digital generation
Naomi Stewart, Marketing Manager at Easyfairs, looks at how a consumer’s age affects their attitudes towards product packaging, and
Holmen Iggesund reveals new version of PET-coated fibre tray with lower plastic content
Holmen Iggesund has developed Inverform PET 30, a 30-gsm version of its fibre-based, PET-coated ready-made meal
Minimalist packaging design: what are its strengths and weaknesses?
Minimalist packaging design has seen a massive growth in popularity in recent times, with a number of key brand owners
Visual rebrand for Cobra Beer encourages young consumers to pair beer with spicy dishes
Cobra Beer is undergoing a visual rebrand for its entire range to connect the drink with Pan-Asian cuisine and
The role of chemical recycling in sustainable product design: how can we design for circularity?
Are existing ‘Design for Recycling’ guidelines doing enough to cut down on plastic packaging waste? Dr. Abi Mountain, head of
How can brands harness packaging format for better standout and performance?
While a number of factors contribute to the success of a packaging design, the format itself plays a critical role
Where are we at with accessibility in packaging?
How far has accessible and inclusive packaging design come in recent times, what are some examples of effective accessible packaging
Fortune favours the brave in the alc-bev sector
Renan Joel, Managing Director of Packaging at Easyfairs, argues that a drink’s taste will linger much more pleasurably on
Parkside celebrates King of England’s coronation with recyclable sausage roll pack
Parkside has worked alongside Sainsbury’s and Compleat Food Group to release a special edition, recyclable pack of sausage rolls
Tata Steel and Grupo Calvo produce lightweight, polymer-lined tuna can thought to prevent food waste
Tata Steel is presenting its collaboration with Grupo Calvo – a canned tuna pack aiming to lightweight steel packaging, reduce food
Exploring the key drivers of sustainable design innovation
On Earth Day, April 22nd, Pentawards caught up with members of its Sustainable Design Jury to hear about the latest
Tetra Pak uses smart, connected packaging for better consumer engagement
Major food processing and packaging company Tetra Pak has included a fun and interactive smart packaging experience on its cartons