Siegwerk launches ink that also acts as oxygen barrier
Siegwerk has launched a new white printing ink that also provides an oxygen barrier – an innovation that aims to combine two layers into one.
Michelman has announced its bio-based, plastic free Nuvita Life 4002 and Nuvita Life 4605 coatings, designed to deliver high barrier performance while supporting recyclability and compostability for fibre-based retail food packaging applications.
Stora Enso has added an unbleached variant to its Trayforma tray board range, as well as reducing the basis weight across the existing range – aiming for a natural aesthetic and improved material efficiency.
Aptar Closures has introduced a new range of inverted lidless dispensing closures for the beauty and personal care markets. The line’s Cleo and Airy closures aim to help eliminate the need for separate lids and provide a ready-to-dispense packaging format that reduces unwanted product waste.
Branding agency Derek and Eric has partnered with illustrator Joe Whale (also known as Doodle Boy) to re-design Little Dish’s latest pack in an interactive format, encouraging children to colour in and draw on the packaging.
In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.
Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Design agency BBH London tells us more about the campaign – and what it reveals about the effect social media has on how consumers interact with…
Tetra Pak and Italian dairy company Sterilgarda Alimenti have unveiled the ‘first ever’ 1 litre package featuring a paper-based barrier, said to increase the renewable content to 90% when combined with plant-based polymers.
As it relaunches its Quattro razor lineup, Wilkinson Sword Intuition is rolling out packaging made with 90% recycled paper and zero plastic, targeting both sustainability and visibility.
Henkel has updated its design-for-recycling and recycled plastic content targets after narrowly missing its goals for 2025 – attributing the outcome to infrastructural issues, recyclate availability, and more.
Coveris has revealed its MonoFlexFibre Pure Twist paper alternative for confectionery packaging, designed to replace alternatives commonly used for twist-wrapped confectionery products including lollipops and hard candy, as well as heat-seal flow-wrapped bars and sticks.
Apple reports that 30% of all material across its shipped products came from recycled content in 2025, and claims to have successfully removed all plastics from its packaging in favour of fibre-based alternatives.
Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including rooftop gatherings, picnics and festivals.