Design
Pentawards 2023 uplifts interactive packaging and on-pack recyclability messaging
The winners of Pentawards 2023 were announced at a Gala Ceremony at Magazine London on 10th November, with recurring features
How Versuni is aiming to transition to fully recycled and recyclable packaging
Versuni, the company previously known as Philips Domestic Appliances, recently made a pledge to transition to entirely recycled and fully
Making pack design ‘fly’ abroad
Designing packaging for home and international markets requires very different approaches. There’s more to it than translating the words
New PlayStation controller for disabled gamers to come in ‘accessible’ box
PlayStation has developed new packaging for its customizable PS5 controller kit for players with disabilities, designed to be openable with
Tilda unveils bold design for limited-edition rice tins
Tilda is launching a limited-edition, intricately designed tin in collaboration with British Indian artist, Natasha Kumar. Known for dynamic
New packaging design and visual identity developed for PizzaExpress by BRANDON
BRANDON has developed a new retail brand identity for PizzaExpress’ chilled pizza portfolio – featuring a new packaging design, brand architecture,
McKinsey on how packaging can help the industry, consumers—and the environment
While the old supermodel adage “you can never be too thin” has been consigned to the fashion archives, smaller really
Flora matches packaging design across plant-based spread range
Flora has unified its brand identity to reflect its commitment to protecting people and the planet with its plant-based
How does neuroscience affect consumer behaviour?
In recent times, neuromarketing has emerged as a powerful tool for delving into the intricacies of consumer behavior, shedding light
Tropicana rebrand targets both parents and kids with ‘cool’ design and on-pack health claims
STORMBRANDS has developed a new packaging system and updated the branding for Tropicana’s Kids Smoothies range, intending to appeal
Could embracing eco-labels be a game-changer for the industry?
Scientific studies investigating consumers’ sustainable purchasing behaviours have found that the availability of eco-labels on food packaging influences consumers’
