Design
New Laphroaig whisky campaign includes wellie-inspired reusable pack
Butterfly Cannon has launched a new campaign for Laphroaig’s Scotch Whisky, hoping to enhance the storytelling elements of its
Tesco’s kitchen foil goes tubeless in effort to cut down on cardboard
Tesco aspires to save 12.5 million cardboard rolls from being produced every year with its new tubeless design for
Pentawards announces subcategories for spirit and CBD product packaging
Two new subcategories have been introduced to the annual Pentawards packaging design competition – one for CBD product packaging, the other
Carlsberg commemorates Lunar New Year with limited-edition packaging
Carlsberg has unveiled limited-edition packaging from professional designer Ofen Hu to celebrate the Lunar New Year through visual storytelling.
Recyclable paper pulp from James Cropper wraps Bruichladdich Scotch whisky
James Cropper has developed a fully recyclable paper pulp outer wrap for single malt Scotch whisky brand Bruichladdich’s Luxury
Vertical Sensodyne pack with shiny print finish unveiled in new Marks design
Marks has developed a design strategy for Sensodyne’s new Clinical White tooth whitening product – including vertical packaging and a
"Category-changing" packaging design for plant-based gelato brand
Gigi, a plant-based Italian-style gelato, launches with brand and packaging design by London agency Straight Forward Design. Interest
Winners of Pharmapack Awards 2024 winners announced
This year’s Pharmapack Awards winners include an injection moulding technology that replaces plastics with pulp; a system that can
Revisions made to RecyClass Recyclability Evaluation Protocols and Design for Recycling Guidelines
In a move set to provide up-to-date advice for improving the recyclability of plastic packaging, RecyClass has updated
Unveiling the top 5 trends in premium packaging for 2024
With 2024 under way, Smurfit Kappa details its vision for premium packaging in the coming months – minimalist, personalized, and sustainability-
‘Retro’ chocolate packaging designs celebrate Cadbury’s 200th anniversary
Celebrating its 200th anniversary, Cadbury has released limited-edition ‘retro’ chocolate bar packaging, launched a new television advert, and partnered