On 5 June, the European Commission published a Commission Notice providing further clarity about the Packaging and Packaging Waste Regulation in practice. We take a closer look at the document to understand its requirements in detail, including the current status of PFAS restrictions, the…
In this Innovation Spotlight, Dow outlines how its extrusion coating portfolio aims to support recyclability requirements and regulatory readiness, and how its collaboration with RDM Group demonstrates how lightweight polymer coatings can extend the use of fibre-based packaging into applications…
BRANDON has developed a new retail brand identity for PizzaExpress’ chilled pizza portfolio – featuring a new packaging design, brand architecture, and masterbrand identity – to build upon the range of occasions on which its products are eaten.
McKinsey believes that “skinny design”—using less materials in packaging, choosing different materials, or rethinking the package shape—is a rare case of a win-win-win practice with benefits for business, the environment, and the consumer. In this article, three experts from McKinsey – partners…
This article, written by neuromarketing expert Francesco Pinci, explores the dynamic interplay between packaging aesthetics, sustainability, and consumer behavior, offering insights into the intricate relationship that binds them.
STORMBRANDS has developed a new packaging system and updated the branding for Tropicana’s Kids Smoothies range, intending to appeal to both children and parents.
Scientific studies investigating consumers’ sustainable purchasing behaviours have found that the availability of eco-labels on food packaging influences consumers’ attitudes and behaviours towards more sustainable consumption and recycling. Why then do so few brands and retailers use them? Dr.…
The landscape of packaging and brand packaging design has changed remarkably over the last decades. Industry stalwarts David Hodgson and Andrew Eyles, co-founders of bluemarlin brand acceleration agency share their insights on how the industry has transformed, discuss what makes this such an…
Eviosys has revealed Horizon, a lightweight, ultra-shallow metal overcap for tins – designed to phase out plastic alternatives and facilitate infinite recycling.
Avon has worked with creative agency Free The Birds to update its packaging design and create a new, female-positive visual identity to match its new brand positioning.
CEFLEX and Recyda have developed a new ‘Design Check’ tool to streamline collaboration between designers, technologists, customers, and suppliers of flexible packaging and drive the creation of sustainability-minded packaging.
The Scotch Malt Whisky Society has unveiled a bespoke paper pulp sculpture infused with wood shavings from the original casks for a one-off bottle of whisky that is set to be auctioned off for charity.
