Design

1078 articles (Page 27)
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The secret to success for refill and reuse packaging

Refill and reuse projects generate plenty of media hype, and significant investment from major brand owners and retailers, but consumer uptake remains comparatively low. Could a solution to this issue be staring us in the face? In this article, David Knies, an innovation and growth strategy expert…

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The key to packaging design success in the e-commerce era

What is the ‘digital shelf’ and how can brands optimise their approach to take advantage of the opportunities it offers? In this insightful article, Howard Wright, Executive Creative and Strategy Director, at Equator, delves into the art of commanding attention in the e-commerce space, where the…

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