Consumer Experience
News and analysis on packaging technologies and packaging innovations that improve consumer experience through design, interactivity, functionality and more.
Short applicator and automatic filling introduced to new skincare dropper
Aptar Beauty has revealed a new dropper packaging solution for skincare and dermocosmetic products, featuring an automatic filling system and
Gualapack Ukraine introduces flat bottom and side gusset pouches
Gualapack Ukraine has expanded its portfolio with flat bottom and side gusset pouch formats, developed for optimal shape use, the
Applications open for Mondelēz’s global R&D tech accelerator programme
Applications have opened for the 2026 class of Mondelēz International’s global R&D tech accelerator programme, CoLab Tech.
Amcor co-designs recyclable and accessible tethered cap for water brand
Amcor and Spadel have customized a tethered cap for the premium water brand Wattwiller, designed to be recyclable and accessible
Are tea bags safe to use?
In a rush? Click here to read a short summary of this report Intro In this Brief, we explore the
Squeezy mayo bottle sales surge after Hellmann’s partners with the NBA
After a three-year partnership with the National Basketball Association, Hellmann’s Brazil reports that its squeezy bottles of flavoured
EU Commission publishes harmonized labelling proposal for PPWR
The European Commission’s Joint Research Centre has developed a proposal to harmonize waste sorting labels under the Packaging and
Streamlined Gü packaging design aims to catch the eye and restore brand DNA
Gü’s dessert packaging has undergone a global redesign, spearheaded by strategy and branding agency Derek&Eric, to improve
Heinz simplifies dipping on-the-go with built-in ketchup compartment
The Kraft Heinz Company has developed a fry box with a built-in ketchup compartment, designed for on-the-go
‘Bombshell’ article casts doubt on studies of microplastics in the human body
Have scientists been wrong about microplastics in our bodies all along? The Guardian has reported on ‘bombshell’ concerns that contamination
M&S takes on ultra-processed foods with reduced ingredients on front labels
Marks & Spencer is responding to backlash against ultra-processed foods and previous criticism of its on-label transparency by
New envelope for Emerge bank card sets sights on tactile unboxing process
Burgopak and Placard have joined forces to design a new envelope for Emerge’s bank card, aspiring to overcome ‘unboxing