Preparing for Digital Product Passport and the Future of Product Identification and Information

About the webinar

In today’s rapidly evolving retail and supply chain landscape, staying ahead of consumer demands and regulatory requirements is crucial.

Join our webinar to explore how the Digital Product Passport regulation, fueled by the EU Green Deal and ESPR, GS1 Digital Link and Sunrise 2027, is transforming product identification and information management.

Consumers are increasingly concerned about what goes into their products, and how they are manufactured. The Digital Product Passport (DPP) will provide a comprehensive digital record of a product’s lifecycle, enhancing transparency, supporting sustainability, and meeting this demand for information. In turn, allowing consumers to make more sustainable choices. 

As DPP is introduced as a requirement for each product category, compliance is not only a strategic imperative for manufacturers to maintain market access but will also drive continual innovation to support a more circular economy. We’ll discuss the steps and considerations for DPP readiness as well as how manufacturers can continue to build real value and drive growth from this change.

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Learning Objectives

1. Explore the EU Digital Product Passport regulation and its role in promoting sustainability and the circular economy.
2. Gain a thorough understanding of the impact on product transparency and consumer trust.
3. Learn about the upcoming changes driven by Sunrise 2027, GS1 Digital Link and how to prepare your organization for a smooth transition.
4. Hear from industry experts on best practices and strategic insights for leveraging these initiatives to drive business growth and compliance.

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Dom Guinard

Digimarc •  VP of Innovation

Dom Guinard is a technologist, entrepreneur, and researcher with 20 years of hands-on experience in building the Internet of Things with a particular focus on tagging technologies and supply chain.

He co-chaired the GS1 Digital Link standard and is an active contributor to the Digital Product Passport, EPCIS 2.0 and the C2PA Content Credentials standards. Dom is VP of Innovation at Digimarc and co-founder & CTO of EVRYTHNG (acquired by Digimarc in 2022).

Sarah Doery

CEC •  Product Lead, Technology & Data

An experienced technologist and strategic, digital marketer, Sarah as led marketing and transformation projects with global businesses across the technology, automotive, and consumer packaged goods industries.

She previously spent a decade in southeast Asia, in specialist consulting and solution development for mobile, data, and CRM before shifting to a focus on IoT applications from smart home to consumer goods. At CEC, she has been embedded in the scaling of connected packaging programs with clients, to gain a deep understanding of requirements and ambitions.