Packaging and the consumer: A deep dive

Using fresh consumer data from Pro Carton’s 2026 packaging perceptions survey, Pro Carton’s Winfried Muehling, MM Group’s Birgit Hösch and RDM Group’s Krzysztof Krajewski discuss how recyclability, material choice and transparent communication influence purchasing decisions, brand loyalty and…

51-PE-podcast

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Packaging Europe.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.