Moving from plastic to fiber with dry forming – from concept to commercial reality

About the webinar

Packaging is at a crossroads: innovate or be outpaced. With regulations like PPWR, SUPD, and EPR schemes cracking down on plastics, producers and converters are under pressure to transition to more sustainable, circular solutions. But to truly meet market demand and create lasting impact, the industry also needs solutions that are reliable, scalable, and profitable — in other words, a business case that makes sense. This is where dry forming delivers.

In this exclusive webinar, we’ll draw on over a decade of dry forming expertise to share what we’ve learned from developing and scaling Yangi’s Cellera® platform. You’ll gain rare insight into how dry forming works in practice, where it delivers the most impact, and which product categories and markets are best positioned to benefit first.

Sustainability will be part of the discussion, framed in the context of how regulations and market demands are shaping the shift. Yet this session goes deeper. It is designed to give you a clear, actionable path to a successful market launch with dry forming, moving you from concept to full production with confidence and control.

Whether you are a packaging producer, a converter or a brand owner, join this session to see how forward-thinking leaders are moving from plastic to fiber — and how you can position yourself at the forefront of that transformation.

Watch on demand

Learning Objectives

1. Learn how Yangi’s unique dry forming technology, Cellera®, is redefining what’s possible with renewable materials.
2. Discover which products and market segments are best suited to Yangi’s technology today, and how they meet evolving market and regulatory demands.
3. Explore how Yangi’s services help producers and converters de-risk investments, test the market and turn complex regulations into a competitive advantage.
4. Uncover how Yangi’s full turnkey solution enables you to innovate, scale, and accelerate your transition from plastic to fiber.

Anna Altner

Founder
Yangi AB

Anna is the founder of Yangi and the mind behind its dry forming technology. She has turned a decade of R&D into a proven industrial solution and is passionate about driving the shift from plastic to renewable fibre.

Victor Oredsson

Chief Operating Officer
Yangi AB

Victor leads Yangi’s operations, ensuring our dry forming technology delivers reliable, scalable, and cost-efficient fiber packaging. With 15 years in operations and project management, including Essity, he focuses on turning industrial performance into commercial success for converters and brands.

Carlo Semeraro

Head of Commercial Partnerships
Yangi AB

Carlo leads Yangi’s commercial partnerships, working with packaging producers, converters and brands worldwide. He helps customers de-risk their transition to fibre, creating new business opportunities and delivering on sustainability goals.

Elisabeth Skoda

Editor at Large
Packaging Europe

Coming from a background of translation and online news editing, Elisabeth has been with Packaging Europe since 2006, and in this time has developed a broad understanding of the packaging industry and an appreciation of the numerous innovations and developments that have come up over the years. An experienced multilingual journalist, editor and podcast host, Elisabeth has a keen interest in packaging functionality and the consumer experience.