Dispelling the myths around PPWR

About the webinar

Confused by conflicting headlines and interpretations around the new EU Packaging and Packaging Waste Regulation (PPWR)? You’re not alone.

With the final legal text now adopted, it’s time to separate fact from fiction—and ensure your compliance strategy is based on what the law actually requires. Join us for an in-depth regulatory session where we’ll dispel the most persistent myths surrounding the PPWR and provide clear, legally grounded explanations of what is—and isn’t—in the regulation.

Watch on demand

Whether you’re a brand owner, importer, distributor, or packaging producer, this session will help you debunk common assumptions, such as:

• “We don’t need to act until 2028”
• “This only applies to plastic”
• “Everything will be harmonized under one EPR system”
• “We can wait until national transposition”
• “We tackled the PPWR and we ticked all the boxes”

Watch on demand

About 360PackMastery by viaPackaging UG

The ultimate one-stop packaging insight and solution platform for navigating EU laws and PPWR requirements. Access up-to-date factsheets (30 countries), practical PPWR spot on solutions, and crucial expert resources—all in one place. Built for engineers, Regulatory teams, and sustainability leads who need to stay fast, accurate, and ahead.

Visit the 360PackMastery website

Marius Tent

Founder
ViaPackaging UG
viapackaging.eu

360PackMastery
360packmastery.com

Marius Tent is a leading expert in packaging innovation and sustainability, with 25 years in FMCG. As founder of ViaPackaging UG and 360PackMastery, he helps businesses and industry consortiums drive circular solutions and navigate the EU PPWR with practical tools, insights, and guidance. Marius empowers packaging, regulatory, and sustainability teams to stay compliant, effective, and ahead.

Patrick Poitevin

Director
Advisory4Pack Ltd
advisory4pack.weebly.com

Patrick (M.Sc. Tech. & Chem. & Sol. Phys.) has over 45 years of packaging innovation, engineering, and development expertise at major worldwide brands such as Mondelez, Marks & Spencer, COSi, Nestlé, Campina, COTY, and Estée Lauder.

Ton Knipscheer

Executive Director
European Co-Packers Association
ecpacopacking.com

Ton Knipscheer is a leading expert in the European packaging industry with 25 years of experience in international sales, consultancy, and strategic leadership. He held key roles at Weidenhammer Packaging Group and later became International Sales Director at watttron, a German startup in digital heating for packaging. Since 2021, he has served on the board of the European Co-Packers Association (ECPA) and in 2023 took on the role of Executive Director, promoting innovation and sustainability. Ton is also a consultant for ThePackHub,and a juror for the NL Packaging Awards. He frequently speaks at industry events and organizes ECPA conventions.