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# World Cup of Packaging
- URL: https://packaging-europe.ghost.io/world-cup-of-packaging/
- Published: 2018-06-13T13:01:00.000Z
- Updated: 2022-01-25T18:03:18.000Z
- Author: Packaging Europe staff writers
- Tags: Print and Labelling, Flexibles, Coca-Cola, Design, Food, Rigid Packaging, Consumer Experience, Videos, Retail performance, Comment, Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:35

**As planet earth awaits the FIFA World Cup™ in Russia, brand owners prepare to monetise consumer engagement with promotional product runs. On the eve of the kick-off, here's short video on packaging around the world inspired by the festival of football.**