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# Video: Sustainable Packaging Summit 2019 - part 1
- URL: https://packaging-europe.ghost.io/video-sustainable-packaging-summit-2019-part-1/
- Published: 2019-10-10T12:44:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Procter & Gamble, Food, Sustainable Packaging Summit, Videos, Sustainability Awards, Comment, Sustainability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:41

In the first part of the Sustainable Packaging Summit 2019, Procter & Gamble's Gian De Belder introduces P&G's Ambition 2030 and the exciting promise of the 'HolyGrail' value chain collaboration, investigating the potential of digital watermarking to revolutionise sorting of plastic packaging and therefore the quality and viability of recycling.

*Join us at the* [*Sustainable Packaging Summit 2020*](https://thesustainabilityawards.com/?ref=packaging-europe.ghost.io) *in Lisbon - European Green Capital next year - on 15-16 October 2020\.*