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# Unilever and Saica Group develop paper band for deodorant packaging
- URL: https://packaging-europe.ghost.io/unilever-and-saica-group-develop-paper-band-for-deodorant-packaging/
- Published: 2026-01-26T14:17:00.000Z
- Updated: 2026-01-26T14:17:27.000Z
- Author: Packaging Europe staff writers
- Tags: Personal Care, Collaboration, Regulation & Compliance, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:54

[**Unilever**](https://www.unilever.com/?ref=packaging-europe.ghost.io) **and** [**Saica Group**](https://www.saica.com/en/?ref=packaging-europe.ghost.io) **have collaborated to replace the former plastic shrink film used for promotional packs of** [**Axe**](https://www.axe.com/us/en/home.html?ref=packaging-europe.ghost.io) **deodorant with a paper grouping band, said to be designed for recycling.**

Saica Group states that it delivered an end-to-end technical solution to Unilever for the paper bundling, which included the design and industrial validation of a self-adhesive paper band, optimized for ease of unpacking and consumer handling. The band was developed using high-performance paper engineered for mechanical strength, durability under transport conditions and compatibility with high-resolution printing process to ensure premium shelf appeal.

The companies say they are aiming to meet the upcoming PPWR which includes a ban on single use plastic packaging for promotional bundling. By introducing the paper banding solution, they also aim to align with the PPWR’s broader objectives of reducing virgin plastic packaging use, improving recyclability and supporting the circular economy.

Saica adds that it provided specialized implementation support throughout the full deployment lifecycle, from equipment specification and procurement to the installation and commissioning of banding machinery tailored to Unilever’s promotional products lines. The new system is also said to deliver ‘notable energy efficiency gains’, replacing high-temperature shrink-wrapping with a low-energy banding process without affecting packaging speed or quality.

In related news, [Coca-Cola HBC Austria](https://at.coca-colahellenic.com/en?ref=packaging-europe.ghost.io), [DS Smith](https://www.dssmith.com/?ref=packaging-europe.ghost.io) and [Krones](https://www.krones.com/en/index.php?ref=packaging-europe.ghost.io) have jointly developed a [recyclable, corrugated handle](https://packagingeurope.com/news/coca-cola-replaces-shrink-wrap-with-ds-smiths-corrugated-multipack-handle/13557.article?ref=packaging-europe.ghost.io) for soft drink multipacks – a solution said to replace around 200 tonnes of plastic shrink wrap annually. The DS Smith Lift Up solution consists of corrugated clip with an integrated carrier handle and a paper band, with a soft grip to improve carry functionality.

Last year we heard from [ATS-Tanner](https://www.ats-tanner.com/en?ref=packaging-europe.ghost.io) CEO Serge Tanner about the company’s TruePaper [recyclable paper band](https://packagingeurope.com/the-future-of-multipack-banding-solutions-with-ats-tanners-ceo-serge-tanner/13042.article?ref=packaging-europe.ghost.io) with a water-based bonding agent, as well as the sustainability credentials of its plastic solutions, as part of our ‘In Conversation With…’ series.

**If you liked this story, you might also enjoy:**

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[***Single-use packaging versus reusable packaging: Which is more sustainable?***](https://packagingeurope.com/features/single-use-packaging-versus-reusable-packaging-which-is-more-sustainable/13594.article?ref=packaging-europe.ghost.io)

[***The ultimate guide to global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packaging-europe.ghost.io)

[***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packaging-europe.ghost.io)