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# The role of the label in enabling packaging circularity
- URL: https://packaging-europe.ghost.io/the-role-of-the-label-in-enabling-packaging-circularity/
- Published: 2025-02-06T09:15:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Podcasts, Sustainability, Avery Dennison, #layout-a, #type-podcast, #packaging-europe, #Import 2026-09-08 15:50

Avery Dennison’s Nataliya Malhanova, Sergio Fregoni from IDEO and RecyClass’s Augusto Bruno discuss the part a label plays in building a circular economy in packaging, from following technical recyclability requirements to integrating labels into fundamental product design.