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# Sustainable Premiumization: Trends in Wine & Spirit Labelling
- URL: https://packaging-europe.ghost.io/sustainable-premiumization-trends-in-wine-and-spirit-labelling/
- Published: 2022-06-01T11:52:00.000Z
- Updated: 2023-08-17T08:52:18.000Z
- Author: Packaging Europe staff writers
- Tags: Sustainable Packaging Summit, PAST EVENTS, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:44

## Sustainable premiumization: trends in wine & spirit labelling

Pressure has been mounting on the international community with growing numbers of businesses, NGOs and governments supporting a legally binding treaty to address plastic pollution on a global scale. In this panel we bring together key stakeholders across the plastics value chain to ask why this is needed, what key elements the Treaty should contain, as well as exploring financial, regulatory and brand perspectives on this issue.

  
**Speakers:**

**Paola Iannone**, VP Marketing and Communication, **All4Labels**

**Massimiliano Martino**, CTO, **All4Labels**

**Tobias Rug**, Head of All4Graphics, **All4Labels**

**Vladimir Tyulpin** – Market Segment Leader – Premium Packaging Solutions, **Avery Dennison**

**Bernd Dangelmeyr**, Sales Manager EMEA, **H+M (a Kurz Company)**

Moderated by Tim Sykes, Brand Director, **Packaging Europe**