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# Sustainable Packaging Summit: Cartonboard: Circularity, leadership and responsibility
- URL: https://packaging-europe.ghost.io/sustainable-packaging-summit-cartonboard-circularity-leadership-and-responsibility/
- Published: 2023-12-15T10:22:00.000Z
- Updated: 2024-02-27T08:44:06.000Z
- Author: Packaging Europe staff writers
- Tags: SPS on Demand, Renewables (Sustainable Packaging Summit), #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47

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ProCarton’s Winfried Mühling shares a fibre-based approach to what it takes to be a leader in circularity in the context of the EU Green Deal, emphasising the need for cross-industry and cross-substrate collaboration. Winfried also shares results of latest consumer studies.

**Speaker:**

- Winfried Mühling, Director Marketing and Communication at **ProCarton**

***The Sustainable Packaging Summit is returning in 2024 – you can take part and help to accelerate sustainable transformation in packaged goods.*** [***Click here***](https://www.packagingsummit.earth/2024/?ref=packaging-europe.ghost.io) ***to learn more about attending.***