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# Sustainable Design Series 4 – Glow
- URL: https://packaging-europe.ghost.io/sustainable-design-series-4-glow/
- Published: 2019-09-03T08:10:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Sustainability Awards, Sustainability, Anthem, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:38

![Glow_Image4_3840x2160_web.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/5/2/3752_glow_image4_3840x2160_web.jpg)

**Global creative agency Anthem Worldwide’s Benelux team are passionate about the role of design in creating more sustainable packaging solutions. Using insight driven design as a tool for innovation, this four-part series showcases a range of future focused concept designs looking to reduce the negative environmental impact of packaging.**

Currently, there are over eight billion common light bulbs in use worldwide. The thinking behind the concept design of Glow was driven by a desire to find a way to reduce the use of packaging within the light bulb market and a frustration with the unchanging and duplicate packaging formats currently on shelf. Anthem challenged themselves to breakthrough this sea of sameness and provide a solution with easier navigation that’s better for the planet.

![Glow_Image3_3840x2160_web.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/5/4/3754_glow_image3_3840x2160_web.jpg)

Senior designer Jasmin Bühring comments:

“Commodity products don’t need to be so boring! Glow is a simple and effective plastic free design solution using a singular packaging material – recycled corrugated carboard. The cardboard is folded using a concertina method to strengthen the pack and help secure and protect the bulb in its position on both top and bottom.” 

![Glow_Image2_3840x2160_web.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/5/3/3753_glow_image2_3840x2160_web.jpg)

The design on the front of the packaging allows consumers to easily navigate the shape of the bulb, leaving a small gap at the bottom of the bulb to allow the filament to be checked prior to purchase. The design is also of course reminiscent of a lampshade, adding an element of humour to the concept brand – helping it to stand out and entice consumers on shelf.

![Glow_Image1_3840x2160_web.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/5/1/3751_glow_image1_3840x2160_web.jpg)

The bright neon colours are on trend and bring a modern and more approachable tone of voice to the packaging design – they also serve as a nudge to the brightness of the light the bulbs will afford.

*To read more about Anthem’s approach to design as a tool for innovation click* [*here*](https://www.anthemww.com/dont-pulled-around-trends-design-future/?ref=packaging-europe.ghost.io) *or join the Packaging Europe team at this year’s* [*Sustainability Awards*](http://thesustainabilityawards.com/?ref=packaging-europe.ghost.io)*.*