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# Sustainability Awards 2025 Finalist Interview: P&G’s 100% recyclable solution for e-commerce
- URL: https://packaging-europe.ghost.io/sustainability-awards-2025-finalist-interview-pandgs-100-recyclable-solution-for-e-commerce/
- Published: 2025-11-24T13:06:00.000Z
- Updated: 2025-11-24T13:06:35.000Z
- Author: Packaging Europe staff writers
- Tags: E-commerce, Sustainable Packaging Summit, Sustainability Awards, Protection, Renewables, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:54

[**P&G**](https://www.pg.co.uk/?ref=packaging-europe.ghost.io) **has designed a recyclable honeycomb structure for e-commerce packaging, Versafill, said to adapt to a product’s shape by pressing it against the packaging. Nominated in the Commercialized E-commerce category of this year’s Sustainability Awards, inventor Li Kun tells us more.**

**You’re a finalist in the Sustainability Awards 2025\. Congratulations! To start off, could you summarize your entry, in less than 50 words?**

Versafill is an e-commerce packaging solution that leverages the principles of biomimicry. The 100% recyclable paper-based honeycomb-like structure adapts to a product’s shape by pressing the product against the packaging, protecting around the product for safe transportation - a first in the industry - and demonstrating packaging superiority that is more sustainable.

**Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and/or about its impact on packaging sustainability.**

Versafill solves several key challenges in e-commerce packaging: safeguarding goods during shipping, reducing high costs and enhancing sustainability.

It stands out by seamlessly blending material science with the elegance of mechanics and structure for a superior unboxing experience.

Notably, the team drew inspiration from honeybees. Honeycombs in nature are strong, lightweight and space efficient. Since nature already has a proven solution, the team employed these design principles into Versafill to create this innovative packaging.

The design features a reduction in material, saving approximately 85% volume savings during storage and transportation, leading to cost savings and emissions reduction. It is made from recyclable material.

**Finally, can you tell us about the ongoing development of your project, e.g. how your innovation/initiative has been received by the industry, or what the next steps are in commercialization/product development?**

Versafill has been a great success in the industry, earning a Platinum win for the 35th Dow Packaging Innovation Awards.

In a consumer survey, conducted during the Versafill pilot launch, 95% of consumers ranked that the unboxing experience with the Versafill package was better than before. The team has since open-licensed the Versafill package to suppliers to help with its expansion in the industry.

Furthermore, they have developed Versafill 2.0, which cuts costs by 50-80% vs. Versafill 1.0 and it is made from recycled paper, making it a more affordable and sustainable option, with a mass launch in the near future.

**Next year’s Sustainability Awards will take place during the Sustainable Packaging Summit in Utrecht, Netherlands, 10-12th November 2026\. You can find out more** [**here**](https://www.packagingsummit.earth/2025/?ref=packaging-europe.ghost.io)**.**

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