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# Sustainability Awards 2025 Finalist Interview: Helicot’s recyclable paper tube for health and beauty products
- URL: https://packaging-europe.ghost.io/sustainability-awards-2025-finalist-interview-helicots-recyclable-paper-tube-for-health-and-beauty-products/
- Published: 2025-07-23T11:03:00.000Z
- Updated: 2025-07-24T06:05:18.000Z
- Author: Packaging Europe staff writers
- Tags: Sustainable Packaging Summit, Personal Care, Sustainability Awards, Sustainability, Featured Stories, Recyclability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

**Ahead of the Sustainability Awards 2025 taking place in Utrecht this year, we spoke to** [**Veritiv**](https://www.veritiv.com/home?ref=packaging-europe.ghost.io) **about its Helicot Paper Tube, said to be recyclable, compostable and biodegradable, nominated in the Pre-Commercialized Recyclable Packaging category.**

**You’re a finalist in the Sustainability Awards 2025\. Congratulations! To start off, could you summarize your entry, in less than 50 words?**

The Helicot Paper Tube is a recyclable paper packaging solution made from over 80% paper and biodegradable PHA. Designed to be recyclable, compostable, and biodegradable in various environments, this innovative packaging provides a sustainable alternative to plastic, filling a crucial gap for circular packaging in the health and wellness market.

**Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and/or about its impact on packaging sustainability.**

The judges recognized the Helicot Paper Tube for its seamless integration of sustainability with functionality. By using recycled paper and biodegradable PHA, it offers a scalable solution that addresses the critical challenges of plastic waste, supporting both the circular economy and environmental impact reduction across the product’s lifecycle.

**Finally, can you tell us about the ongoing development of your project, e.g. how your innovation/initiative has been received by the industry, or what the next steps are in commercialization/product development?**

The Helicot Paper Tube has already generated significant interest from brands looking to enhance their sustainability initiatives. As we continue refining the product, we’re focused on achieving third-party compostability certifications, scaling production capabilities, and driving industry adoption to establish this solution as a standard in the health and wellness sector.

**The winners of the Sustainability Awards 2025 will be announced at the Sustainable Packaging Summit, taking place in Utrecht on 10-12 November. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.**

**To learn more or register, visit:** [**https://www.packagingsummit.earth/2025**](https://www.packagingsummit.earth/2025?ref=packaging-europe.ghost.io)

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