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# Smurfit Westrock protects Biscuiteers deliveries with cushion pads
- URL: https://packaging-europe.ghost.io/smurfit-westrock-protects-biscuiteers-deliveries-with-cushion-pads/
- Published: 2024-12-09T15:38:00.000Z
- Updated: 2024-12-18T14:55:38.000Z
- Author: Packaging Europe staff writers
- Tags: Food, Consumer Experience, Collaboration, Protection, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Smurfit Westrock**](http://www.smurfitwestrock.com/?ref=packaging-europe.ghost.io)**’s Food Contact Packaging team has collaborated with** [**Biscuiteers**](https://www.biscuiteers.com/?ref=packaging-europe.ghost.io) **to provide 3-ply and 5-ply cushion pads to protect deliveries, aiming to reduce the amount of biscuits broken in transit and improve customer satisfaction.**

By incorporating cushion pads into their packaging, Biscuiteers says it can confidently ship orders knowing each biscuit is fully protected during transit. The company adds that improper packaging can turn a thoughtful gift into a disappointment for the recipient and the sender.

As the overall ‘unboxing experience’ is part of the gift, Biscuiteers says the addition of the cushion pads, said to be 100% recyclable, means every recipient’s first impression is a positive one.

Liliana Bonilla, head of purchasing at Biscuiteers, said: “Our biscuits are a labour of love, and it’s crucial that they arrive in the same perfect condition we send them in. Smurfit Westrock’s cushion pads have been a game-changer for us. Not only do they protect our biscuits during transit, but they also align with our sustainability values.”

In related news, [Cascades](https://www.cascades.com/en?ref=packaging-europe.ghost.io) launched its [complete packaging solution](https://packagingeurope.com/news/cascades-reveals-new-solution-for-egg-packaging-market/11532.article?ref=packaging-europe.ghost.io) for the egg market - Fresh GUARD EnVision – in June, aiming to enhance egg protection and optimize packaging operations. According to a study conducted by Cascades’ Research and Development centre, eggs are better protected compared to a 12-egg carton with a label, as tests show the new solution triples the packaging’s rigidity and doubles its stacking strength.

Also seeking to improve protection for deliveries in transit, [Amazon](https://www.amazon.com/?ref=packaging-europe.ghost.io) and [Mondi](https://www.mondigroup.com/?ref=packaging-europe.ghost.io) recently developed a [paper-padded envelope](https://packagingeurope.com/news/mondi-helps-amazon-replace-bubble-wrap-with-protective-paper-lining-in-envelopes/11907.article?ref=packaging-europe.ghost.io) with paper-based, shock-absorbent lining. The new design is set to replace plastic bubble wrap in Amazon’s paper envelopes.

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