> ## Content Index
> Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Smurfit Westrock and Papa John’s develop three-tiered pizza box
- URL: https://packaging-europe.ghost.io/smurfit-westrock-and-papa-johns-develop-three-tiered-pizza-box/
- Published: 2025-08-13T08:24:00.000Z
- Updated: 2025-08-13T08:30:45.000Z
- Author: Packaging Europe staff writers
- Tags: Business, Design, Food, Consumer Experience, Collaboration, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Papa John’s**](https://www.papajohns.co.uk/?ref=packaging-europe.ghost.io) **has collaborated with** [**Smurfit Westrock**](https://www.smurfitkappa.com/uk?ref=packaging-europe.ghost.io) **to create a tiered box for holding three medium pizzas, aiming to develop an interactive experience for all ages.**

The pizza chain teamed up with Smurfit Westrock’s Alcalá de Henares plant in Spain to design the box. Prototypes made using [Esko](https://www.esko.com/en?ref=packaging-europe.ghost.io)’s [ArtiosCAD](https://www.esko.com/en/products/artioscad?ref=packaging-europe.ghost.io) were tested for precision and function. Timed with sporting events such as the FIFA World Cup and the Olympics, the sleeve doubled as a mini football goal or basketball hoop.

The companies say the “Tremendo Triplete Box” boosted Papa John’s visibility and social media engagement while increasing sales, and the packaging became a talking point among customers. Four additional interactive games were also developed for future promotions.

Last year [Pizza Hut](https://www.pizzahut.co.uk/?ref=packaging-europe.ghost.io) launched the [Moving Box Table](https://packagingeurope.com/news/pizza-hut-unveils-boxes-that-turn-into-miniature-tables/11788.article?ref=packaging-europe.ghost.io), a specialty pizza box that turns into a miniature table, aiming to offer a practical solution for customers who need an easy dining setup amidst the chaos of moving house. The box was designed to enable movers to consume pizza without the burden of having to eat on the floor, after a long day of hauling boxes with no time to set up furniture.

This April, [Lieferando](https://www.lieferando.de/?ref=packaging-europe.ghost.io) announced it would be providing partnering restaurants with [corrugated paper delivery boxes](https://packagingeurope.com/news/huhtamakis-plant-polymer-coated-delivery-boxes-now-available-via-lieferando/12708.article?ref=packaging-europe.ghost.io) from [Huhtamaki](https://www.huhtamaki.com/?ref=packaging-europe.ghost.io), coated with [Xampla](https://www.xampla.com/?ref=packaging-europe.ghost.io)’s plant-based polymer, in hopes of providing ‘plastic-free’ and ‘biodegradable’ packaging solutions for a broader range of dishes. The folding boxes are made from ‘sustainably sourced’ corrugated paper and fully recyclable after use, thought to be suitable for transporting various food types due to their thermal insulation and ‘high stability’.

**If you liked this story, you might also enjoy:**

[***The ultimate guide to the Packaging and Packaging Waste Regulation in 2025***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2025/12522.article?ref=packaging-europe.ghost.io)

[***How are the top brands progressing on packaging sustainability?***](https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability-in-2025/12614.article?ref=packaging-europe.ghost.io)

[***Everything you need to know about global packaging sustainability regulation in 2025***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packaging-europe.ghost.io)

[***The key to increasing the use of reusable packaging in supermarkets***](https://packagingeurope.com/features/the-key-to-increasing-the-use-of-reusable-packaging-in-supermarkets/12700.article?ref=packaging-europe.ghost.io)