> ## Content Index
> Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Revealing the full potential of active packaging
- URL: https://packaging-europe.ghost.io/revealing-the-full-potential-of-active-packaging/
- Published: 2025-08-13T08:49:00.000Z
- Updated: 2025-08-27T08:58:51.000Z
- Author: Packaging Europe staff writers
- Tags: Headline News, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

### In today’s globalized market – consumers can commonly indulge in a wide variety of fresh produce and flowers throughout the year, sourced from all over the world, without a second thought.

Active packaging technology enables retailers to provide fresh produce whilst fulfilling consumer demand for convenience, that they have grown accustomed to…

**But what are the possibilities and future scope of this technology?**

Libby Munford, Editor, had the opportunity to speak with Kris Czaplicki, co-founder and Chief Strategy Officer at [Fresh Inset S.A.](http://www.freshinset.com/?ref=packaging-europe.ghost.io), to explore the potential of Vidre+ technology, which seems to elevate active packaging to a new level of possibilities, whilst also learning about the challenges and roadblocks of implementing such a technology.

In this deep-dive exploration, we cover the topic from all angles via a podcast and article: [**click here to read our Topic of the Month, powered by Fresh Inset**](https://packagingeurope.com/connected-and-active-packaging/13223.article?ref=packaging-europe.ghost.io).