> ## Content Index > Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # ‘Retro’ chocolate packaging designs celebrate Cadbury’s 200th anniversary - URL: https://packaging-europe.ghost.io/retro-chocolate-packaging-designs-celebrate-cadburys-200th-anniversary/ - Published: 2024-01-12T09:06:00.000Z - Updated: 2024-04-09T07:19:02.000Z - Author: Packaging Europe staff writers - Tags: Business, Design, Food, Mondelēz, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47 **Celebrating its 200th anniversary,** [**Cadbury**](https://www.cadbury.co.uk/?ref=packaging-europe.ghost.io) **has released limited-edition ‘retro’ chocolate bar packaging, launched a new television advert, and partnered with** [**Alzheimer’s Research UK**](https://www.alzheimersresearchuk.org/?ref=packaging-europe.ghost.io) **– evoking the brand’s history to connect with consumers, direct them towards charitable causes, and boost brand loyalty.** The 180g Limited Edition Cadbury Dairy Milk Bars, alongside 95g PMP packs, will be sold in seven different, collectable packaging designs. These emulate Cadbury packaging from across the brand’s history, starting in 1915 and reaching the present day. Upon opening the pack, consumers will find special illustrations reflecting the brand’s ‘milestone moments’. The company anticipates that consumers from a range of generations will be able to identify, and emotionally connect to, the packaging they were familiar with in their youth. Furthermore, its “Generations of Generosity” TV advert follows the story of a little girl buying her mother a bar of Cadbury Dairy Milk for her birthday. The setting, technology, and fashion change around the girl and the shopkeeper as time advances across 200 years of life in Britain, starting from 1824 and ending in the modern era. As such, it is described as ‘an emotional reboot of a classic advert which celebrates small, shared moments of generosity’. It expects to raise brand awareness and help retailers increase their sales, while also enhancing brand loyalty and forming emotional connections between the product and consumers. Additionally, Cadbury’s partnership with Alzheimer’s Research UK will involve a £200,000 donation in pursuit of a cure for dementia and increased awareness of the condition. More information about the collaboration is available on Limited Edition Cadbury Dairy Milk Bar packaging, including direction to the charity’s website to learn more about the contribution consumers can make to its cause. “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year,” says Bryony Tate, Cadbury brand manager at [Mondelēz International](https://www.mondelezinternational.com/?ref=packaging-europe.ghost.io). “The British public has played such an important role in our history and we’re proud to celebrate being yours. “We hope that the launch of our Limited-Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone! “From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years. But really, it’s thanks to the whole British public that Cadbury is still here today. “We’re planning for an exciting year ahead and lots more announcements to come so stay tuned!” In a similar move, [Kellogg’s](https://www.kelloggs.co.uk/en%5FGB/home.html?ref=packaging-europe.ghost.io) partnered with [Deldea Design](https://www.deldeadesign.com/?ref=packaging-europe.ghost.io), [HP Indigo](https://www.hp.com/uk-en/industrial-printers/indigo-digital-presses.html?ref=packaging-europe.ghost.io), and [Precision Proco Group](https://precisionprocogroup.co.uk/?ref=packaging-europe.ghost.io) to design and digitally print [limited-edition Corn Flakes cereal packaging](https://packagingeurope.com/news/kelloggs-deldea-design-hp-indigo-and-precision-proco-group-produce-limited-edition-cereal-packaging-for-corn-flakes-centenary-anniversary/9006.article?ref=packaging-europe.ghost.io) in celebration of its centenary anniversary in 2022. To commemorate its own 125th anniversary, [Pepsi](https://pepsi.co.uk/?ref=packaging-europe.ghost.io) [upgraded its logo](https://packagingeurope.com/news/pepsi-to-commemorate-upcoming-anniversary-with-new-on-pack-logo-and-branding/9605.article?ref=packaging-europe.ghost.io) across its packaging and other physical and digital touchpoints for the first time in 14 years; and [Parkside](https://www.parksideflex.com/?ref=packaging-europe.ghost.io) joined forces with [Sainsbury’s](https://www.sainsburys.co.uk/?ref=packaging-europe.ghost.io) and [Compleat Food Group](https://www.compleatfood.com/?ref=packaging-europe.ghost.io) to release a [special edition](https://packagingeurope.com/news/parkside-celebrates-king-of-englands-coronation-with-recyclable-sausage-roll-pack/9764.article?ref=packaging-europe.ghost.io), recyclable pack of sausage rolls to celebrate the coronation of King Charles III. **If you liked this article, you might also enjoy:** [*The L’Oréal approach to packaging sustainability*](https://packagingeurope.com/features/the-loreal-approach-to-packaging-sustainability/10150.article?sourcecode=pe-article&ref=packaging-europe.ghost.io) [*The way we talk about plastic needs to change – here’s how to get it right*](https://packagingeurope.com/features/the-way-we-talk-about-plastic-needs-to-change-heres-how-to-get-it-right/10449.article?sourcecode=pe-article&ref=packaging-europe.ghost.io) [*What steps is Apple taking to make its packaging more sustainable?*](https://packagingeurope.com/news/what-steps-is-apple-taking-to-make-its-packaging-more-sustainable/10304.article?sourcecode=pe-article&ref=packaging-europe.ghost.io) [*The Danone approach to packaging sustainability*](https://packagingeurope.com/comment/the-danone-approach-to-packaging-sustainability/10433.article?sourcecode=pe-article&ref=packaging-europe.ghost.io)