> ## Content Index
> Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Redsmith Distillery unveils re-brand and move to 100% recycled glass packaging
- URL: https://packaging-europe.ghost.io/redsmith-distillery-unveils-re-brand-and-move-to-100-recycled-glass-packaging/
- Published: 2023-12-18T09:48:00.000Z
- Updated: 2024-01-03T13:54:42.000Z
- Author: Packaging Europe staff writers
- Tags: Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47

**Redsmith Distillery is launching gin in bottles that are made from 100% recycled glass and are reportedly 20% lighter than its previous bottles.**

The company says that its new packs use less energy to manufacture, handle and ship, and that their recycled nature “reduces environmental impact”. Each bottle has a natural cork stopper with a wooden top and is sealed with a shrink closure that is recyclable.

Redsmith believes that the “greenish-blue” colour of the bottle, which comes as a result of the recycling process, along with its short choker neck and slight variations in colour along with the occasional bubble or other perfect imperfections, gives it a “rustic charm”.

This move towards a different kind of packaging solution has also prompted a complete brand overhaul – the label has been completely re-designed in-house with the stylised Redsmith R most prominent on the front of the label.

‘Jenny’, Redsmith’s main still, is depicted in a line drawing on the reverse of the label, and consumers will notice a tiny representation of the original Redsmith bottle, a nod to how the company started in Ruddington, Nottinghamshire back in May 2016\. Each label bears a handwritten batch and bottle number and is signed by the distiller.

**If you liked this article, you might also enjoy:**

[*The L’Oréal approach to packaging sustainability*](https://packagingeurope.com/features/the-loreal-approach-to-packaging-sustainability/10150.article?sourcecode=pe-article&ref=packaging-europe.ghost.io)

[*The way we talk about plastic needs to change – here’s how to get it right*](https://packagingeurope.com/features/the-way-we-talk-about-plastic-needs-to-change-heres-how-to-get-it-right/10449.article?sourcecode=pe-article&ref=packaging-europe.ghost.io)

[*What steps is Apple taking to make its packaging more sustainable?*](https://packagingeurope.com/news/what-steps-is-apple-taking-to-make-its-packaging-more-sustainable/10304.article?sourcecode=pe-article&ref=packaging-europe.ghost.io)

[*The Danone approach to packaging sustainability*](https://packagingeurope.com/comment/the-danone-approach-to-packaging-sustainability/10433.article?sourcecode=pe-article&ref=packaging-europe.ghost.io)