> ## Content Index
> Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Redesigned Paulig Coffee packs infuse culture, ethical sourcing, and more
- URL: https://packaging-europe.ghost.io/redesigned-paulig-coffee-packs-infuse-culture-ethical-sourcing-and-more/
- Published: 2024-11-12T08:31:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Collaboration, Sustainability, Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Brandon Consultants**](https://www.brandon-consultants.com/?ref=packaging-europe.ghost.io) **has combined ethical sourcing, cultural influences, and a positive consumer experience into a ‘bold new look’ for** [**Paulig Coffee**](https://www.paulig.com/en?ref=packaging-europe.ghost.io)**’s Mundo range.**

Four new coffee variants – Original, Mexico, Columbia & Honduras, and Rwanda & Nicaragua – will each come with individual, region-inspired visuals. At the same time, they aim to capture the brand’s emphasis on ethical sourcing.

Modelled on Paulig’s ‘Pauligion’ brand asset, a new on-pack architecture comprises ‘vibrant’ and ‘variant-led’ colourways designed with key tasting notes, flavour profiles, and product benefits; this is hoped to help consumers easily select an option among other tea brands on the market.

The redesigns also seek to inspire a ‘feel-good’ response with ‘approachable and friendly’ illustrations of animals, thus aligning with the brand’s intent to ‘\[deliver\] good coffee that also does good’.

In other news, [Mondi](https://www.mondigroup.com/?ref=packaging-europe.ghost.io) has designed the ‘world’s first’ [mono-material vacuum packaging solution](https://packagingeurope.com/news/worlds-first-mono-material-vacuum-pack-for-coffee-among-mondis-fachpack-lineup/11753.article?ref=packaging-europe.ghost.io) for Paulig’s coffee; the solution was showcased at [FACHPACK](https://www.fachpack.de/en?ref=packaging-europe.ghost.io) 2024.

[Nestlé](https://www.nestle.com/?ref=packaging-europe.ghost.io)’s [Nescafé](https://www.nescafe.com/gb/?ref=packaging-europe.ghost.io) brand is now being distributed in [redesigned, paper-based packs](https://packagingeurope.com/news/paper-protein-canister-and-coffee-refills-among-nestles-redesigned-packs/11811.article?ref=packaging-europe.ghost.io), contributing to the company’s effort to remove one-third of virgin plastics from its product lines and design 95% of its plastic packaging for recycling by 2025.

[Innocent Drinks](https://www.innocentdrinks.co.uk/?ref=packaging-europe.ghost.io) also intends to capture its natural, refreshing ingredients and help consumers select their preferred product by [designing new packaging](https://packagingeurope.com/news/innocent-drinks-refreshes-labels-to-showcase-products-and-guide-consumers/11953.article?ref=packaging-europe.ghost.io) for its entire juice and smoothie portfolio. This includes redrawing the brand’s signature ‘Dude’ logo with custom woodmark and differentiating each label with gradients, tints, and/or transparency.

**If you liked this story, you might also enjoy:**

[***The ultimate guide to the Packaging and Packaging Waste Regulation in 2024***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2024/11796.article?ref=packaging-europe.ghost.io)

[***How are the top brands progressing on packaging sustainability?***](https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability/10890.article?ref=packaging-europe.ghost.io)

[***Sustainable Innovation Report 2024: Current trends and future priorities***](https://packagingeurope.com/events/sustainable-innovation-report-2024-current-trends-and-future-priorities/11263.article?ref=packaging-europe.ghost.io)

[***Everything you need to know about global plastic sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-plastic-sustainability-regulation/11084.article?ref=packaging-europe.ghost.io)