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# Procter and Gamble rolls out recyclable paper packaging for Always across Europe
- URL: https://packaging-europe.ghost.io/procter-and-gamble-rolls-out-recyclable-paper-packaging-for-always-across-europe/
- Published: 2023-03-01T11:22:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Flexibles, Procter & Gamble, Personal Care, Sustainability, Headline News, Renewables, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47

**Procter and Gamble has announced that paper-based, FSC-certified, recyclable packaging for its Always Cotton Protection Pad Range has now been rolled out across Europe.**

The packs are now available in France, Belgium, Netherlands, Germany, Switzerland, Austria, the UK, Ireland, Sweden, Norway, Finland and Denmark – and were launched in Spain and Portugal last week.

The solution is made from what P&G describes as “sustainably sourced”, FSC-certified kraft paper which can be fully recycled in the paper waste stream. According to a recent ISO Life Cycle Assessment, the new Always Cotton Protection paper packaging reduces greenhouse gas emissions by more than 60% compared to virgin fossil plastic bags across Europe.

The paper packaging, made as part of an entirely European supply chain, is also reportedly lighter compared to cardboard. The production site, a paper mill in Northern Europe, operates using 100% renewable electricity.

Zooming out, this launch comes as part of P&G’s commitment to using 100% recyclable packaging and incorporating 50% renewable or recycled materials by 2025.

The Always Cotton Protection Pads enclosed within the pack feature a topsheet made with 100% organic cotton certified by Cotton Inc. The absorbent cellulose core boasts liquid-locking gel pearls, and the pads have a moisture-proof backsheet. The pads have also been approved by the Skin Health Alliance.

The packaging innovation initially launched as part of a pilot project with German retailer, ROSSMAN in 2021 and has since gone on to win two packaging awards at the [2021 German Packaging Awards ](https://www.verpackung.org/en/events/deutscher-verpackungspreis?ref=packaging-europe.ghost.io)and the [2022 World Star Global Packaging Award](https://www.worldstar.org/judging/?ref=packaging-europe.ghost.io#criteria)s.

Dr. Peter Kramkowski, P&G’s feminine care research & development packaging director, commented: “Always Cotton Protection paper packaging is the brand’s first-ever fully recyclable paper packaging that is lightweight, robust and easily recycled in the European paper waste stream.

“Manufactured within a completely European supply chain, the package delivers responsible sourcing, manufacturing, and disposal, all without compromising on performance or protection.”