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# Podcast: The holy grail of packaging waste sorting
- URL: https://packaging-europe.ghost.io/podcast-the-holy-grail-of-packaging-waste-sorting/
- Published: 2020-10-20T08:04:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Podcasts, Collaboration, Sustainability, #layout-a, #type-podcast, #packaging-europe, #Import 2026-09-08 15:41

What are the potential benefits of digital watermarking for recycling and beyond? On the occasion of the launch of HolyGrail 2.0 and on the anniversary of HolyGrail 1.0’s Sustainability Awards win, we speak to Michelle Gibbons, Director General at AIM, and to Gareth Callan, Sustainability Packaging Manager at PepsiCo and member of the HolyGrail leadership team to find out more. 

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## Podcast: The holy grail of packaging waste sorting

What are the potential benefits of digital watermarking for recycling and beyond? On the occasion of the launch of HolyGrail 2.0 and on the anniversary of the first HolyGrail project's Sustainability Awards win, we speak to Michelle Gibbons, Director General at AIM, and to Gareth Callan, Sustainability Packaging Manager at Pepsico and member of the HolyGrail leadership team to find out more.

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