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# Paco Rabanne launches first ‘connected’ fragrance bottle
- URL: https://packaging-europe.ghost.io/paco-rabanne-launches-first-connected-fragrance-bottle/
- Published: 2021-07-13T14:54:00.000Z
- Updated: 2024-02-08T10:52:14.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Consumer Experience, Personal Care, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:41

**For its latest perfume launch,** [**Paco Rabanne**](https://www.pacorabanne.com/uk/en?ref=packaging-europe.ghost.io) **worked in close collaboration with VPI to develop a refillable spray cap in the shape of a robot head that connects consumers to a unique digital space via the use of NFC technology.**

The cap combines a metallic look and the assembly of an NFC microchip (contactless communication) inside a three-piece robot head for its 100ml and 150 ml bottles.

By placing a smartphone near the head of the pack, consumers can freely discover a digital space created especially for them that includes games, playlists and augmented reality features.

***For more news and in-depth commentary on how packaging can connect brands and consumers, visit our sister publication*** [***Touchpoints***](https://www.packtouchpoints.com/?ref=packaging-europe.ghost.io)***.***